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Guides and Manuals

The Center for Green Industries and Sustainable Business Growth has developed several guides and manuals intended to help business owners, entrepreneurs and educators understand the complex topics surrounding emerging green industries and sustainable business practices. All guides and manuals are available for digital download (PDF). These guides and manuals were produced by MBA Sustainability and Environmental Sciences students at Duquesne University. 

Guide to Sustainable Business Growth 
Length: 81 Pages
"What do we mean by sustainable? The Center for Green Industries defines a sustainable business as one that meets the short and long-term needs of its stakeholders, minimizes costs, and maximizes profits, while preserving the resources needed for a viable future. A business is green either because it makes a product which has a positive impact on the environment or the processes it uses to make its products are clean, green, and sustainable." This guide explains a Ten Step process to Sustainable Business Growth with comprehensive chapters on regulations, management, conservation practices, green buying and selling, and marketing.

Funding Your Green Project 
Length: 22 Pages
"The guide describes several sources of funding, provides advice for receiving funding as well as provides resources for accessing funding. It is intended to give a general overview of funding available and provide guidance towards the funding that best fits the needs of your business. It is important to note that incentives, especially those sponsored by federal, state and local governments are in a constant state of change, and may have expiration dates or application deadlines. Therefore, some independent research is recommended, in order to discover eligibility requirements and guidelines. This guide provides you with easy access to these sources."

Guide to Green Marketing
Length: 22 Pages
"It is critical to note that the economy is turning green, not adding green. The difference between turning and adding is essential to future business growth, into which marketing is incorporated. Turning green accentuates a market that is increasingly dependent and expecting of sustainability oriented business models. What this does not entail is starting with a traditional business model and tacking on a green department." This guide includes chapters on the advantages of green marketing, green consumer analysis and trends, integrated reporting, and the dangers of greenwashing.

Green Restaurant Guide 
Length: 6 Pages
"A Green Restaurant: reduces its energy usage and carbon footprint by conserving water & power, recycling waste, and sourcing food locally." This guide includes tips for daily water and energy savings, green operations, waste reduction and recycling, sustainable food sourcing, and Pittsburgh area green restaurant groups and services.

Top International Markets for Environmental Management Companies 
Length: 61 Pages
"In the last few years ‘Green Industries' has taken a boom in the global market. Countries are becoming more aware and concerned about sustainability, and alternative means of living. These industries are developing a profitable market that is full of opportunities for U.S. products and services. Environmental concerns have pushed themselves to the surface and have grabbed the public's attention as well. These concerns are then put on both government and private sector agendas. The prospects for export sales are becoming promising for renewable energy, environmental management, and green building services." This guide includes chapters on the top 10 countries for export opportunities and additional chapters on environmental management as an industry.

Top International Markets for Green Building Companies 
Length: 62 Pages
"This publication lists the top ten foreign country destinations of U. S products and services in the Green Building field. It also lists other opportunities in emerging, fast growing countries that are rapidly developing infrastructure in a sustainable way Of course, it is never certain that today's market destinations will be certain in tomorrow's top destinations. This is the reason why both the current and emerging markets are included." This guide includes chapters on the top 10 countries for green building opportunities and additional chapters on green building as an industry.

Top International Markets for Renewable Energy Companies 
Length: 72 Pages
"This publication lists the top ten foreign country destinations of U. S products and services in the Renewable Energy field. It also lists other opportunities in emerging, fast growing countries that are rapidly developing infrastructure in a sustainable way Of course, it is never certain that today's market destinations will be certain in tomorrow's top destinations. This is the reason why both the current and emerging markets are included." This guide includes chapters on the top 10 countries for exporting renewable energy and additional chapters on entering the renewable energy market, certifications for small businesses and the differing views on renewable energy (U.S. and International).

Trade Financing, including Green Industries Opportunities 
Length: 48 Pages
"Both the private sector and governments look to recent innovations to create a sustainable environment and less polluting energy sources to transform a polluted, industrialized world. This is why American companies must take this market by storm, and immerse themselves in this fast-growing and highly competitive industry. This publication describes different approaches to export financing, such as: methods of payment, export financing, access to loans, international grant projects, and programs for green industries." Additional chapters cover topics such as export marketing, sources of funding, and financing in the renewable energy and energy efficiency industries.