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Giselle A. Auger, Ph.D., A.P.R.

Assistant Professor
McAnulty College and Graduate School of Liberal Arts
Journalism and Multimedia Arts

531 College Hall
Phone: 412.396.5043


Ph.D., Mass Communication, University of Florida, 2011
M.A., International Relations & Strategic Studies, Lancaster University, England, 1988
B.A., Independent Study in Political Communication, University of Massachusetts, Amherst, 1986

Giselle A. Auger, Ph.D., APR is an Assistant Professor of Public Relations in the Journalism and Multimedia Arts Department of McAnulty College of Liberal Arts at Duquesne University in Pittsburgh.  She received her Ph.D. in Mass Communication from the University of Florida and holds an M.A. in International Relations and Strategic Studies from the University of Lancaster in England.  In the mid-1980s Giselle developed a unique major for herself-Political Communication-through the highly competitive Bachelor's Degree with Independent Concentration (BDIC) program at the University of Massachusetts at Amherst from which she received her B.A.

Prior to beginning the Ph.D, Giselle had a varied career, most recently as the Executive Director of the LARK Society for Chamber Music in Portland, Maine, where she served for eight years.  She has also worked as a freelance journalist for the Lewiston Sun Journal in Maine and the Woonsocket Call, in Rhode Island.  Early in her career, Giselle spent seven years living and working in England where she was the editor of The Managing Director business periodical and an administrative assistant for Philip Gould & Associates, a political marketing firm whose clients at that time included the British Labour Party and Greenpeace.  While in Maine, she also enjoyed working as a Marketing Assistant for Hydro International, an international wastewater engineering firm, and also as Communication Manager for the Girls Scouts of Maine.

Giselle is also the co-author of The Insiders' Guide to Maine's Southern Coast (1998, 1999) the writing of which provided a wonderful opportunity to explore and learn about her favorite state in depth. 

As an accredited public relations(APR) professional with close to two decades in the communication industry, Giselle feels it is important for educators and professionals to maintain on-going education through participation and attendance at seminars, webinars and conferences.  The communication landscape changes rapidly and it is important for practitioners to provide the best service to their clients and professors to provide the best education to their students.  As such, Giselle integrates traditional theory and history with strategies for modern media throughout her courses, giving her students the strongest foundation possible as they enter the job market.

Giselle is an active member of the Association for Education in Journalism and Mass Communication (AEJMC), the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) and the Public Relations Society of America (PRSA).  She is accredited in public relations (APR) through PRSA.  As a graduate student Giselle was named an Emerging Scholar by ARNOVA. She has also won numerous top paper awards as both a graduate student and professor at the AEJMC annual conference and serves as Membership Co-chair for AEJMC's Public Relations Division.  Since 2009 she has presented more than a dozen papers at academic conferences.

Her research area focuses on transparency in organizational communication, nonprofit organizational communication, and academic dishonesty.  She enjoys the intersection of practice and academia and making theory and research applicable to her students.

When she is not preparing classes or grading papers, Giselle enjoys time with her family in the South Hills area of Pittsburgh.  Her hobbies include cooking, playing with her 2 dogs, cat, and rabbit, reading mystery novels, and photography.  She is also a fan of reality-tv cooking programs such as The Next Food Network Star and Worst Cooks in America and the Masterpiece Mysteries on PBS.


JMA 243 Introduction to Public Relations and Media Relations
JMA 413 Nonprofit Public Relations
JMA 418W Public Relations Campaigns
JMA 420 Special Event Design and Management
JMA 466W Public Relations Writing

JMA 513 Nonprofit Public Relations
JMA 518 Public Relations Campaigns
JMA 520 Special Event Design and Management
JMA 566 Public Relations Writing


Auger, G. A.  (2011). Managing crises: The significance of organizational and communicative transparency for nonprofits in crisis. (Presented at ARNOVA international convention,Toronto, CN).

Cho, M., & Auger, G. A.  (2011).  Perceptions of public relations students' empowerment and faculty interaction as determinants of relationship quality with their academic department.  (Presented to PR Teaching Division AEJMC, St. Louis, MO).

Auger, G. A. (2011). Missing citations, bulking biographies and unethical collaboration: Types of cheating among public relations' majors.  (Presented to PR Teaching Division AEJMC, St. Louis, MO).

Auger, G. A., & Cho, M. (2010).  An analysis of theory building in the nonprofit academic literature. Presented at ARNOVA international convention, Arlington, VA).

Auger, G. A., & Lindsey, A. B. (2010).  Nonprofit leadership: An organizational case study analysis using Senge's 5th Discipline. (Presented at ARNOVA international convention, Arlington, VA).

Auger, G. A. (2010).  Willing to communicate? Testing grantors' willingness to engage in dialogue. (Presented at ARNOVA international convention, Arlington, VA)

Auger, G. A. (2010).  When did transparency appear in PR and what does it mean?  A historical analysis of the word and its contexts. (Presented to PR Division AEJMC, Denver, CO).

Cho, M., & Auger, G.A. (2010).  A comparative analysis of public relations curricula:  Does it matter where you go to school and is academia meeting the needs of the practice?  (Second place paper, presented to PR Teaching Division, AEJMC, Denver, CO).

Auger, G.A. (2010).  The student hypocrite: Exploring the relationships between values and behavior. (Presented to Media Ethics Division, AEJMC, Denver, CO)

Auger, G. A.  (2010).  The London 2012 Olympics: Bid in prosperity, midpoint in recession:  A qualitative case study of positive issue management in a negative environment.  Presented to the Public Relations Division of the Southern States Communication Association annual conference, Memphis, TN.

Lindsey, A. B. and Auger, G.A. (2009). Coming together for the greater good: Collaboration strategies of nonprofits in a harsh economy. Presented at ARNOVA international convention, Cleveland, OH.

Auger, G.A. (2009).  Improving foundation - nonprofit efficiency: Best practices for online grant making procedures. Presented at ARNOVA international convention, Cleveland, OH.

Auger, G.A. (2009).  Using dialogic website design to build effective grantor-grantee relationships.  Presented to PR Division, AEJMC national conference, Boston, MA.

Auger, G.A. (2009).  Building credibility: Developing transparency in public relations. Presented to Media Ethics Division, AEJMC national conference, Boston, MA (student finalist Carol Burnett Award).