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Bob Derda

Adjunct Instructor
School of Leadership and Professional Advancement
Sports Leadership

311 A.J. Palumbo Center
Phone: 412.396.5333

Education:

M.S. in Leadership, concentration in Sports Leadership, Duquesne University 2009
B.A., Journalism, Duquesne University 1981
Bio

Bob Derda was named Associate Athletic Director for External Relations at Duquesne University in December 2006. In addition to his duties in the athletic department, Derda has served the University over the past seven years as an adjunct professor in the A. J. Palumbo School of Business and is currently teaching in the Master of Science in Sport Leadership program. Derda has 25-plus years of sports sales and marketing experience, including 18 years working with the Pittsburgh Pirates.

A 1981 graduate of Duquesne with a bachelor's degree in journalism, Derda began his professional career as a sales representative for the Pirates where after two years he became the Director of the Pirate Diamond Club. He then accepted a position as Director of Sales and Marketing for the Pirates, heading ticket sales, corporate ticket programs and a staff of nearly 70 sales representatives.

In 1995 Derda accepted a position as Vice President of the Sports & Entertainment Division for Direct Advantage Marketing and moved on to Director of Marketing for International Sports Marketing in 1997.

After marketing stints with the Pittsburgh Riverhounds and Clear Channel Communications in the late 90's, Derda returned to the Pirates in 2001 as the Director of PNC Park Events where he negotiated and implemented non-game day events including the Bruce Springsteen, Jimmy Buffett and Rolling Stones concerts at PNC Park. In 2006, he oversaw the ticket sales department that reached the fifth highest single season attendance in the 120-year history of the Pittsburgh Pirates and headed the events department that hosted over 300 non-baseball events at PNC Park and doubled its revenue goal in 2006.

During his career, Derda has also been a sales consultant for the National Basketball Association (NBA) and its Team Marketing and Business Operations division (TMBO) where he developed and assisted with team implementation of best practices for NBA teams.

Expertise
  • Leadership
  • Sports Marketing
  • Sports Management
  • Event Management
  • Sponsorship Sales
  • Ticket Sales