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Zeynep Tanes-Ehle, Ph.D.

Assistant Professor
McAnulty College and Graduate School of Liberal Arts
Journalism and Multimedia Arts

533 College Hall
Phone: 412.396.6456

Education:

Ph.D., Communication, Purdue University, 2011
M.A., Science, Technology and Society, Istanbul Technical University - Maastricht University, 2007
B.A., Sociology, Koc University, 2003
Research

 

Educational Aspects of New Media Technologies: Computer games and on-line portals are now being recognized as valuable tools for education. I am interested in conveying instructional messages in the best way possible via new media technologies. My focus is on learning outcomes of repetitive play and the learner's experience with the functions of the technology, such as feedback and goals. This research contributes to the development and application of educational technologies such as serious games, data mining tools and virtual community portals.

Serious and Persuasive Games: The locus of social marketing and advertising is shifting towards interactive and participatory media. My research interests include ways in which messages are transmitted via interactive games in order to create knowledge gain, as well as belief, attitude and behavioral change.

On-line Community Building and Social Interaction: Community building and information exchange are now taking place in on-line settings where different dynamics are at play. I am interested in the nature and consequences of these dynamics. My focus is on the creation of collaborative, motivational, and supportive virtual environments that enhance message effects and information exchange.

New Media Usage and Social Perceptions: New media technologies are penetrating into our everyday lives and changing the nature of social perceptions. I am interested in how new media, particularly computers and computer games are affecting the everyday life practices and perceptions of individuals. My focus is on how self-efficacy and use of computer technologies affect world views, interests and socialization with other individuals. I examine changes in the perceptions of self and the world in accordance with the content of the media. I also examine differences in perceptions of self-efficacy and media literacy skills in relation to usage of new media technologies across disadvantaged groups.

Publications

 

Tanes, Z., Arnold, K., King, A., & Remnet, M.A. (2011). Using Signals for appropriate feedback: Perceptions and practices. Computers & Education, 57, 2414-2422.

Arnold, K., Tanes, Z. & King, A. (2010). Administrative perceptions of data-mining software Signals: Promoting student success and retention. The Journal of Academic Administration in Higher Education, 6(2), 29-39.

Tanes, Z., & Cemalcilar, Z. (2010). Learning from SimCity: An empirical study with Turkish adolescents. Journal of Adolescence, 33, 731-739.

Presentations

 

Tanes, Z. & Cho, H. (2012, May). Examining the role of goal setting in influencing the experience and learning outcomes of video game play for earthquake preparedness. Paper presented at the 62st Conference of International Communication Association, Phoenix, AZ.

Tanes, Z. (2012, March). Examining video game learning from constructivist perspective. Paper presented at the Competitive Papers in Communication Education at the 2012 Central States Communication Association Conference, Cleveland, OH.

Tanes, Z. & Kisselburgh, L. (2011, May). Gender differences in literacy games: Efficacy, strategies, experiences and learning outcomes. Paper presented at the 61st Conference of International Communication Association, Boston, MA.

Tanes, Z. (2011, April). The role of repetitive play and gaming experience on learning outcomes. Paper presented at the 32nd Southwest Texas Popular Culture and American Culture Association Conference, San Antonio, TX.

Selzer-King, A., Tanes, Z., Remnet M.A., & Arnold, K. (2011, April). From design to use: Understanding user adaptations of the Signals early warning system for instructional communication. (Top Paper) Paper presented at the Top Papers in Instructional Resources Panel at the 2011 Central States Communication Association Conference, Milwaukee, WI.

Tanes, Z., Arnold, K., King, A., & Remnet, M.A. (2011, April). Using Signals for appropriate feedback: Perceptions and practices. Paper presented at the Top Papers in Instructional Resources Panel at the 2011 Central States Communication Association Conference, Milwaukee, WI.

Tanes, Z., & Tan, E.J. (2010, November). Assessing the digital divide: Computer games and Turkish female adolescents. Paper presented at the 2010 National Communication Association Conference, San Francisco, CA.

Tanes, Z. (2010, April). Learning from computer games. Paper presented at the 2010 Central States Communication Association Conference, Cincinnati, OH.

Tanes, Z. (2009, March). SimCity: Simulating risk society. Paper presented at the 9th Annual Science & Technology in Society (AAAS), an Interdisciplinary Graduate Student Conference, AAAS Headquarters, Washington DC.

Tanes, Z., & Cemalcilar, Z. (2008, May). Abstracting the real city. Paper presented at the 58th Conference of International Communication Association, Montreal, Quebec, Canada.

Tanes, Z. (2003, May). Fiction for audience, fiction of power. Paper presented at the 9th Conference of National Sociology Students, Adnan Menderes University, Isparta, Turkey.

Tanes, Z., & Karaca, S. (2002, May) Attitudes toward homosexuality in Turkish universities. Paper presented at the 8th Conference of National Sociology Students, Bilgi University, Istanbul, Turkey.

Tanes, Zeynep. (2002, May). Ankara: A city shaped by politics. Paper presented at the 8th Conference of National Sociology Students, Bilgi University, Istanbul, Turkey.

Courses

JMA 485/585 - Special Topics in Advertising: Advergaming
JMA 467/567 - Media Research Methods
JMA 419/519 - Advertising Campaigns, Writing, and Production
JMA 340W - Writing for Advertising and Copywriting
JMA 220 - Introduction to Advertising