Dorene Ciletti, Ph.D.
Dorene Ciletti , Ph.D.
Assistant Professor of Marketing and Sports Marketing
Palumbo Donahue School of Business
Contact Information
458 Rockwell Hall
Pittsburgh, PA, 15282
Phone: 412.396.4875 Fax: 412.396.4764

Lackman, C, Ciletti, D, Lanasa, J, (2007), "Price Lining Strategy in Sports Marketing: Case of a Small Market MLB Franchise", Sport Marketing Association Annual Conference

Ciletti, D, Henk, J, Rivers, M, Scarlato, A, (2007), "The Pittsburgh Steelers: Building a 'Nation' of Fans", Sport Marketing Association Annual Conference

Ciletti, D, Rivers, M, Henk, J, Scarlato, A, (2007), "Sports Marketing: A Historical Perspective", Sport Marketing Association Annual Conference

Lackman, C, Ciletti, D, Lanasa, J, (2007), "Price Lining Strategy in Sports Marketing: Case of a Small Market MLB Franchise", Sport Marketing Association Annual Conference

Dick, R, Crow, B, Ciletti, D, (2008), "Females in Sport Marketing for the NCAA past,  present,  and future:  perceptions by a panel of female sport marketing executives", College Sport Research Institute

Dick, R, Crow, B, Ciletti, D, (2008), "Females in Sport- Past,  Present,  and Future: Perceptions by a Panel of Female Sport Executives", College Sport Research Institute

Lackman, C., Ciletti, D., & Lanasa, J. (2008). Price Lining Strategy in Sports Marketing: Case of a Small Market MLB Franchise. Sport Marketing Association.

Ciletti, D., & Ratten, V. (2009). Toward a Theory of Sport Entrepreneurship. International Journal of Sport Management and Marketing.

Lanasa, J., Greenberg, S., Saban, K., & Ciletti, D. (2009). Increasing Market Penetration through Efficient Promotion and Product Improvement: Masters in Sports Leadership Case. Association of Marketing Theory and Practice.

Ratten, V., & Ciletti, D. (2009). The Entrepreneurial Nature of Sports Marketing: Toward a Future Research Agenda. International Journal of Sport Management and Marketing.

Lanasa, J., Ciletti, D., & Lackman, C. (2009).  The Impact of Marketing Promotion on New Program Introduction: The Case of the Masters in Sports Leadership.   Journal of International Management Studies, 4 (2), 88-94.  

Lanasa, J., Ciletti, D., & Lackman, C. (2009).  The Impact of Marketing Promotion on New Program Introduction: The Case of the Masters in Sports Leadership.   Journal of International Management Studies, 4 (2), 88-93.  

Ciletti, D., Lanasa, J., Ramos, D., Luchs, R., & Lou, J. (2009).  Sustainability Communication in the NFL.   Sport Marketing Association Annual Conference.  

Cilletti, D., Lanasa, J., Ramos, D., Luchs, R., & Lou, J. (2010). Sustainability Communication in North American Professional Sports Leagues: Insights from web-site self-presentations. International Journal of Sport Communication, 3(1), 64-91.

Lanasa, J., Ciletti, D., Lackman, C., & Dick, R. (2010). Designing a Model for Improved Outcomes Among Student-Athletes in Sports Education. Journal for the Study of Sports and Athletes in Education, 4(1).

Ciletti, D., Lanasa, J., Ramos, D., Luchs, R., Lou, J., & 2010. Evidence of Sustainability Communication in Major League Baseball: A Website Analysis. Paper presented at the Association of Marketing Theory and Practice.

Lanasa, J., Ciletti, D., Lackman, C., & Dick, R. (2010).  Designing a Model for Improved Outcomes among Student-Athletes in Sports Education.   Journal for the Study of Sports and Athletes in Education, 4 (1), 35-46.  

Ciletti, D., Lanasa, J., Ramos, D., Luchs, R., & Lou, J. (2010).  Evidence of Sustainability Communication in Major League Baseball: A Website Analysis.   Association of Marketing Theory and Practice.