Conway Lackman's research interests include B2B modeling, new product development and environmental sustainability, His research focuses on impact of teams on new product performance and sales forecasting applications using research methods  such as advanced state-of-art techniques in statistical analysis (Conjoint, Factor, Correspondence, MDS, ANOVA, MANOVA, MDS), database systems, and Data Mining. His works include quality marketing journals (INDUSTRIAL MARKETING MANAGEMENT, PSYCHOLOGY & MARKETING,, J. OF FORECASTING, J. OF BUSINSS & INDUSTRIAL MARKETING, J. PRODUCT INNOVATION AND MANAGEMENT), and in several top economics journals. 

He received his PhD in business economics from University of Cincinnati, MS in marketing at Arizona State University and BS in social science at Ohio Wesleyan University.

Lackman, C,  (2007), "Forecasting sales for a B2B product category: case of auto component product", Journal Of Business & Industrial Marketing, 22, (4)

Carlson, W, Lackman, C, (2007), "An Alternative to the Pure Dividend Discount Model", Northeast Decision Science Institute Conference Proceedings.

Lackman, C, Ciletti, D, Lanasa, J, (2007), "Price Lining Strategy in Sports Marketing: Case of a Small Market MLB Franchise", Sport Marketing Association Annual Conference

Lackman, C, Ciletti, D, Lanasa, J, (2007), "Price Lining Strategy in Sports Marketing: Case of a Small Market MLB Franchise", Sport Marketing Association Annual Conference

Sivasubramaniam, N, Liebowitz, S, Lackman, C, (2007), "Predictors of new product development team performance:  A meta-analytic review", Academy of Management National Conference

Carlson, W, Lackman, C, (2008), "Screening Common Stocks for Growth at a Bargain Price", Midwest Business Admin Assn Intl Conf.  Chicago March 2008

Lackman, C, Dick, R, (2008), "Segmentation Pricing Strategy in Sports Marketing: Case of a Small Market NHL Franchise", Association of Marketing Theory & Practice

Lanasa, J, D, Lackman, C, (2008), "The Impact of Advertising on New Program Introduction: The Case of the Masters in Sports Leadership", Atlantic Marketing Conference

Lackman, C, Dick, R, (2008), "Segmentation Pricing Strategy in Sports Marketing: Case of a Small Market NHL Franchise", Association of Marketing Theory & Practice

Lanasa, J, D, Lackman, C, (2008), "The Impact of Advertising on New Program Introduction: The Case of the Masters in Sports Leadership", Atlantic Marketing Conference

Carlson, W., & Lackman, C. (2009). The Economic Recovery 1933-40, Bank Hoarding and Liquidity Traps. MBAA Association.

Carlson, W., & Lackman, C. (2009). Interwar Hoarding, Liquidity Traps, and the 2008 Solvency Trap. Missouri Economics Conference: Fed. Res. Bank of St. Louis.

Lackman, C., & Carlson, W. (2009). Interwar Hoarding and Liquidity traps and the 2008 Solvency Trap. Missouri Economics Conference.

Lackman, C., Ciletti, D., & Lanasa, J. (2008). Price Lining Strategy in Sports Marketing: Case of a Small Market MLB Franchise. Sport Marketing Association.

Carlson, W. & Lackman, C. (2009).  An Alternative to the Pure Dividend Discount Model.   Journal of Global Business Management, 5 (2), 136-145.  

Carlson, W. & Lackman, C. (2009).  Bargers's Revised Quarterly NIPA Data: 1921-41.   Missouri Economics Conference: Fed. Res. Bank of St. Louis.  

Carlson, W. & Lackman, C. (2009).  Non Optimal Capital Structure, the 1989 RJR Nabisco LBO, Banks, 2008,.   Northeastern Business Economics and Technology.  

Lackman, C. & Carlson, W. (2009).  The Economic Recovery 1933-40, Bank Hoarding and Liquidity Traps.   MBAA Association.  

Lackman, C. & Hanson, D. (2009).  Cartel EU vs. ASEAN: A Game Theory View.   American Competitiveness Society.  

Lackman, C. (2009).  Bargers's Revised Quarterly NIPA Data: 1921-41.   Missouri Economics Conference.  

Lanasa, J., Ciletti, D., & Lackman, C. (2009).  The Impact of Marketing Promotion on New Program Introduction: The Case of the Masters in Sports Leadership.   Journal of International Management Studies, 4 (2), 88-94.  

Lanasa, J., Ciletti, D., & Lackman, C. (2009).  The Impact of Marketing Promotion on New Program Introduction: The Case of the Masters in Sports Leadership.   Journal of International Management Studies, 4 (2), 88-93. 

Lanasa, J., Ciletti, D., Lackman, C., & Dick, R. (2010). Designing a Model for Improved Outcomes Among Student-Athletes in Sports Education. Journal for the Study of Sports and Athletes in Education, 4(1).

Lackman, C., Carlson, W., & 2010. The Economic Recovery 1933-40, Bank Hoarding and Liquidity Traps. Paper presented at the MBAA Association.

Lackman, C., Carlson, W., & 2010. Non-Optimal Captial Structure: New Conclusions Using RJR Nabisco LBO Data. Paper presented at the Northeastern Assoc. of Business, Economics and Technology.

Lackman, C., Carlson, W., & 2010. Solvency Traps and the Great Recession. Paper presented at the MBAA Association.

Sivasubramaniam, N., Liebowitz, J., & Lackman, C. (2010). Determinants of New Product Development Team Performance: A Meta-Analytic Review. Journal Of Product Innovation Management.

Carlson, W., Lackman, C., & 2010. Non-Optimal Capital Structure: New Conclusions Using RJR Nabisco Data. Paper presented at the Northeastern Business Economics and Technology.

Lanasa, J., Ciletti, D., Lackman, C., & Dick, R. (2010).  Designing a Model for Improved Outcomes among Student-Athletes in Sports Education.   Journal for the Study of Sports and Athletes in Education, 4 (1), 35-46.