John M. Lanasa is the Director of Sports Leadership and Associate Professor of Marketing and Sports Marketing.  He has been at Duquesne University for 25 years and spent 16 of those years as the Chairman of Marketing, Sports Marketing, Supply Chain Management, Entrepreneurship and Global Business.  He was responsible for developing the Sports Marketing program in 1997 and the development and implementation of the Masters in Sports Leadership in 2006.  Prior to joining Duquesne, Dr. Lanasa spent 13 years at Westinghouse Electric in marketing, strategic planning and sales.  His current interests and teaching areas are in sales and sales management.  He is actively involved in developing career opportunities and internships with a number of corporations in the region.

Dr. Lanasa graduated from Point Park College with a B.S. in Information Systems. He has an MBA from Duquesne University and a Ph.D. in Industrial Training and Educational Training from the University of Pittsburgh.

Dr. Lanasa is married and has three adult children and nine grandchildren. Dr. Lanasa's hobbies include: golfing, the stock market, physical conditioning, and reading of mystery novels.

Lackman, C, Ciletti, D, Lanasa, J, (2007), "Price Lining Strategy in Sports Marketing: Case of a Small Market MLB Franchise", Sport Marketing Association Annual Conference

Lackman, C, Ciletti, D, Lanasa, J, (2007), "Price Lining Strategy in Sports Marketing: Case of a Small Market MLB Franchise", Sport Marketing Association Annual Conference

Lanasa, J, D, Lackman, C, (2008), "The Impact of Advertising on New Program Introduction: The Case of the Masters in Sports Leadership", Atlantic Marketing Conference

Saban, K, Lanasa, J, (2008), "Role of Collaboration and Trust in Today's Extended Supply Chain", Association of Marketing Theory and Practice Conference

Lanasa, J, D, Lackman, C, (2008), "The Impact of Advertising on New Program Introduction: The Case of the Masters in Sports Leadership", Atlantic Marketing Conference

Lackman, C., Ciletti, D., & Lanasa, J. (2008). Price Lining Strategy in Sports Marketing: Case of a Small Market MLB Franchise. Sport Marketing Association.

Lanasa, J., Greenberg, S., Saban, K., & Ciletti, D. (2009). Increasing Market Penetration through Efficient Promotion and Product Improvement: Masters in Sports Leadership Case. Association of Marketing Theory and Practice.

Lanasa, J., Ciletti, D., & Lackman, C. (2009).  The Impact of Marketing Promotion on New Program Introduction: The Case of the Masters in Sports Leadership.   Journal of International Management Studies, 4 (2), 88-94.  

Lanasa, J., Ciletti, D., & Lackman, C. (2009).  The Impact of Marketing Promotion on New Program Introduction: The Case of the Masters in Sports Leadership.   Journal of International Management Studies, 4 (2), 88-93. 

Saban, K. & Lanasa, J. (2009). Role of Collaboration and Trust in Today's Extended Supply Chain. Association of Marketing Theory & Practice, Savannah, Georgia.

Ciletti, D., Lanasa, J., Ramos, D., Luchs, R., & Lou, J. (2009).  Sustainability Communication in the NFL.   Sport Marketing Association Annual Conference. 

Cilletti, D., Lanasa, J., Ramos, D., Luchs, R., & Lou, J. (2010). Sustainability Communication in North American Professional Sports Leagues: Insights from web-site self-presentations. International Journal of Sport Communication, 3(1), 64-91.

Lanasa, J., Ciletti, D., Lackman, C., & Dick, R. (2010). Designing a Model for Improved Outcomes Among Student-Athletes in Sports Education. Journal for the Study of Sports and Athletes in Education, 4(1).

Ciletti, D., Lanasa, J., Ramos, D., Luchs, R., Lou, J., & 2010. Evidence of Sustainability Communication in Major League Baseball: A Website Analysis. Paper presented at the Association of Marketing Theory and Practice.

Lanasa, J., Ciletti, D., Lackman, C., & Dick, R. (2010).  Designing a Model for Improved Outcomes among Student-Athletes in Sports Education.   Journal for the Study of Sports and Athletes in Education, 4 (1), 35-46. 

Ciletti, D., Lanasa, J., Ramos, D., Luchs, R., & Lou, J. (2010).  Evidence of Sustainability Communication in Major League Baseball: A Website Analysis.   Association of Marketing Theory and Practice.

Dr. Lanasa has been published in over 80 publications.  His research has appeared in a number of journals including:  Psychology and Marketing, Journal of Business Ethics, Journal of Industrial Marketing, Journal of International Studies, Journal of Marketing Theory and Practice, Journal of Applied Marketing Research and Journal for Study of Sports in Education.

Dr. Lanasa's current research interests include marketing systems, personal selling, sports marketing, education in sports, and retail.