Professor of Marketing
Palumbo Donahue School of Business
Pittsburgh, PA, 15282
Phone: 412.396.2545 Fax: 412.396.4764
Dr. Alan Miciak served as the dean of the Palumbo Donahue School of Business from 2005 - 2013. Before coming to Duquesne, Dr. Miciak served as dean at the Sobey School of Business at St. Mary's University in Halifax, Nova Scotia. Prior to that he served as a faculty member at the Haskayne School of Business at the University of Calgary, where he also served as director of the executive MBA program. Before entering academia, Miciak was a national account manager for the Burroughs Corporation.
Dr. Miciak was recently named by Treasury & Risk Magazine as one of the 100 most influential people in finance, in the governance and compliance category. The magazine called Miciak the "creator of the 'sustainable MBA' program, which is reaching beyond academia's boundaries to introduce corporate concepts directly into the business community." According to Miciak: ""It [the acknowledgement by Treasury & Risk Magazine] was recognition of the direction of the MBA program into the area of sustainability. Sustainability is the next big business transformation. The move toward sustainability will have a profound impact on how businesses do business."
Dr. Miciak obtained a doctorate in marketing and international business from Kent State University's Graduate School of Management, a master's of business administration degree from the University of Toledo and a bachelor's degree in accounting from Kent State University. His research interests include brand management, celebrity advertising, service quality and business-to-business marketing.
Dr. Miciak resides in Franklin Park, Pennsylvania with his wife and daughter.
West, Douglas C., Emily Collins and Alan Miciak, (2004), "Management Perspectives of Advertising Creative Awards," in the Journal of General Management.
Miciak, Alan R., and Mike Desmarais, (2001), -Benchmarking Service Quality Performance at Business to Business and Consumer Call Centers,‖ Journal of Business and Industrial Marketing, Vol. 16, No.5, pp. 340-353.
Miciak, Alan R., J.R. Brent Ritchie, and Kent Kirkland, (2001), -Benchmarking an Emerging Lodging Alternative in Canada: A Profile of the B&B Sector,‖ Tourism Economics, March.
Miller, Darryl W., John Hadjimarkou and Alan R. Miciak, (1999), -A Scale For Measuring Advertising-Evoked Mental Imagery,‖ Journal of Marketing Communications.
Sevdermish, Menahem, Alan Miciak, and Alfred Levinson, (1999), -The Indian Diamond Cutting Industry: An Assessment of the Number of Cutters and the Size Distribution of Their Production,‖ Journal of Gemology, Vol. 6, No. 7.
Sevdermish, Menahem, Alan Miciak, and Alfred Levinson, (1999), -The Indian Diamond Cutting Industry: An Assessment of the Number of Cutters and the Size Distribution of Their Production,‖ Chinese translation appearing in Journal of Gems and Gemology, Vol. 1, No. 4, December.
Sevdermish, Menahem, Alan Miciak, and Alfred Levinson, (1998), -The Rise to Prominence of the Modern Diamond Cutting Industry in India: Implications for the World Diamond Trade,‖ Gems and Gemology, Vol. 34, No. 1, (May).
Sevdermish, Menahem, Alan Miciak, and Alfred Levinson, (1998), -The Diamond Pipeline Into The Third Millennium: A Multi-Channel System From The Mine To The Consumer,‖ Geoscience Canada, Vol. 25, No.2, (June).
West, Douglas C., Alan R. Miciak and Adrian Sargeant, (1998) "Advertiser Risk-Orientation and the Opinions and Practices of Advertising Managers," International Journal of Advertising, Vol. 17, No. 3.
Miciak, Alan R., and Michael A. Mayo (1997), -Curriculum Decision-Making: What Are the Sources of Innovation?‖ Journal of Education for Business, Vol. 73, No.1, (September/October).
Shanklin, William L. and Alan R. Miciak (1996) "Selecting Sports Personalities as Celebrity Endorsers," Journal of Promotion Management, Vol.4, No 1.
Miciak, Alan R. and William L. Shanklin (1994), "Choosing Celebrity Endorsers," Marketing Management, Vol. 3, No. 3, (December). 6
Mayo, Michael A., and Alan R. Miciak (1991), "The Decision Making Process Underlying Curriculum Revision," The Journal of Marketing Education, Vol. 13, No. 3, (Fall).
Book Chapters/Professional Articles
Miciak, A.R. & Shanklin, W.L. (2006). SWOCC Book of Brand Management Models, FREDD Principles for celebrity endorser selection. Published by the World Advertising Research Centre (WWW.WARC.com ), Henley on Thames, Oxfordshire, England pp.254-255.
Miciak, A., Fullerton, G., Touche-Lightstone, K., Jutla, D., Driscoll, C., Kelloway, E.K., Haiven, J., & MacKinnon, G. (2003). -TOP 101 companies make the grade.‖ Progress Magazine, 10(10), 41-52.
Sevdermish, Menahem, Alan Miciak, and Alfred Levinson, (2001), book chapter entitled -Un Canal, des Canaux,‖ is an analysis of the multi-channel system for the marketing of gem diamonds published in Diamants, au Coeur de la Terre, au Coeur de Etoiles, au Coeur du Pouvoir. A collection of essays published by the Museum National d'Histoire Naturelle, Paris, France.
Miciak, Alan R., and Mike Desmarais (2000), -Traits that Create Satisfaction,‖ Canadian Direct Marketing News, March, p.C6.
Conference Proceedings / Presentations
Miciak, Alan R. (2002), -Marketing Health to Our Communities,‖ Leadership Conference on Sustaining HealthCare in Atlantic Canada, Dalhousie School of Health Services Administration, October 17-18.
Miciak, Alan R., Emily Collins and Douglas C. West (2000), -The Impact of Product Type, Creative Team Composition, and Agency Client Relationship Duration on Winning Advertising Creativity Awards,‖ Developments in Marketing Science, Vol. XXIII; Proceedings of the Annual Conference of the Academy of Marketing Science (May).
West, Douglas W., and Alan R. Miciak (1999), -Risk-Taking in Advertising Agencies: A Stakeholder perspective,‖ Developments in Marketing Science, Vol. XXII; Proceedings of the Annual Conference of the Academy of Marketing Science (May).
West, Douglas W., and Alan R. Miciak (1998), -The Effect of Advertiser Risk Orientation on Campaign Planning in the US and Canada,‖ Developments in Marketing Science, Vol. XXI; Proceedings of the Annual Conference of the Academy of Marketing Science (May).
Miciak, Alan R. and Mike Desmarais (1998), -Strengthening Your Competitive Advantage: Voice of the Customer Benchmarking to Achieve Customer Loyalty and Higher Profits,‖ Institute for International Research (IIR) Toronto, November 29 - December 1, 1998. 7
Miciak, Alan R. and Mike Desmarais (1998), -Creating a World Class Performing Call Centre Using Voice of the Customer Benchmarking,‖ Annual Conference of the Alberta First Call Centre Association November 16, 1998.
Miller, Daryll, John Hadjimarcou and Alan Miciak (1997), -A Scale for Measuring Advertising Evoked Mental Imagery,‖ Developments in Marketing Science, Vol. XX; Proceedings of the Annual Conference of the Academy of Marketing Science (May).
Levinson, A.A., and Alan Miciak (1997), -The Diamond Pipeline Into the Third Millennium: Part II. The Role of the Modern Diamond Cutting Industry in India,‖ 26th International Gemological Conference, Idar-Oberstein, Germany, (September).
Miciak, Alan R., (1997), -The Comparative Effectiveness of Interactive Multimedia Marketing Communications,‖ presented at Henley Research Symposium, Henley Management College, UK
Miciak, Alan, and Douglas West, (1996), -Brand Equity and Value: An Empirical
Investigation,‖ Proceedings of the Atlantic Marketing Conference, Baltimore, MD.
Miciak, Alan, and William Martello (1996), -The Use of Practical Methodologies for Matching Celebrity Endorser Choice with Consumer Receptivity: Applying the Issue Set Model,‖ Proceedings of the Atlantic Marketing Association Conference, Baltimore, MD.
Hadjimarcou, John, Daryll Miller and Alan Miciak, (1996), -The Impact of Consumer Ethnocentrism on the Evaluations of Bi-National Products,‖ in Developments in Marketing Science XIX, Proceedings of Academy of Marketing Science Conference, Phoenix, AZ. "Best-In-Track Paper" for International Marketing Track.
Martello, William, and Alan Miciak (1996), -Social Responsibility and Relationships in Marketing Entrepreneurship,‖ in Proceedings of the AMA Summer Educators Conference. Chicago: American Marketing Association.
Miciak, Alan, and Carolyn Tripp, (1994) "Dimensions of Source Credibility in Celebrity Endorsement Situations," Association of Consumer Research, Boston, MA.
Mayo, Michael A., and Alan R. Miciak (1994), "Curriculum Decision Making as a Function of Source of Innovation," in Proceedings of the A.M.A. Summer Educators Conference. Chicago: American Marketing Association.
Miciak, Alan, and John K. Ryans (1994), "Brand Equity Components and the Elements of Marketing Strategy: Creating Value for the Firm and Its Customers," International Academy of Business Disciplines Conference, Pittsburgh, Pennsylvania. Published in Abbass Alkhafaji ed., Business Research Yearbook.
Miciak, Alan (1991), "Integrating Direct Marketing Into the Marketing Promotion Mix," Direct Marketing Association Educator's Conference, Boston, MA.