Dorene Ciletti, Ph.D.
Dorene Ciletti , Ph.D.
Assistant Professor of Marketing
Palumbo Donahue School of Business
Contact Information
809 Rockwell Hall
Pittsburgh, PA, 15282
Phone: 412.396.4875 Fax: 412.396.4764

Articles in Journals

Ciletti, D., Pollack, T. A., & Lanasa, J. M. (2012).  An Enhanced Model for Managing Change in Organizations. Journal of Applied Marketing Theory, 3 (2), 1-13.  

Ciletti, D., Ramos, D., Lanasa, J., & Mathisen, R. (2011). Tomorrow's Champions of Sustainability: How everyday leaders can harness grass roots momentum to advance adoption of ecologically sound practices in sport and event management. Journal of Applied Marketing Theory, 2 (1), 42-58.

Ciletti, D., Lanasa, J., Lackman, C., & Dick, R. (2010). Designing a Model for Improved Outcomes among Student-Athletes in Sports Education. Journal for the Study of Sports and Athletes in Education, 4 (1), 35-46.  

Ciletti, D., Lanasa, J., Ramos, D., Luchs, R., & Lou, J. (2010).  Sustainability Communication in North American Professional Sports Leagues: Insights from Website Self-Presentations. International Journal of Sport Communication, 3 (1), 64-91.  

Ciletti, D. & Ratten, V. (2009). The Entrepreneurial Nature of Sports Marketing: Toward a Future Research Agenda. International Journal of Sport Management and Marketing, 7 (1/2).  

Ciletti, D., Lanasa, J., & Lackman, C. (2009). The Impact of Marketing Promotion on New Program Introduction: The Case of the Masters in Sports Leadership. Journal of International Management Studies, 4 (2), 88-93.  

Ciletti, D., & Ratten, V. (2009). Toward a Theory of Sport Entrepreneurship. International Journal of Sport Management and Marketing.

Ciletti, D., Dick, R, & Crow, B. (2008). Females in Sport Marketing for the NCAA past, present, and future:  perceptions by a panel of female sport marketing executives", College Sport Research Institute.

Ciletti, D., Lackman, C., & Lanasa, J. (2008). Price Lining Strategy in Sports Marketing: Case of a Small Market MLB Franchise. Sport Marketing Association.

Articles in Proceedings

Ciletti, D., Dick, R., Greenberg, S., Luchs, R., Ramos, D., Haupt, C. (2014). Stepping Up to the Plate: Considerations of Sustainability in Sport. North American Society for Sport Management.  

Ciletti, D. (2013). The Entrepreneurial Nature of Sustainability. Northeastern Association of Business, Economics, and Technology (NABET).

Ciletti, D, Lanasa, J., & Mathisen, R. (2012). Effective Sales Training to Enhance Employability in the Sport Industry. Association of Marketing Theory and Practice.  

Ciletti, D., Luchs, R., Lanasa, J., & Ramos, D. (2011).  A Preliminary Investigation of Website Sustainability Communication by FIFA Member Associations. Association of Marketing Theory and Practice.  

Lanasa, J., Ciletti, D., & Mathisen, R. (2011).  Enhancing Communications Skills through Sales Course Design. Atlantic Marketing Conference.  

Ciletti, D., Lanasa, J., Ramos, D., Luchs, R., & Lou, J. (2010).  Evidence of Sustainability Communication in Major League Baseball: A Website Analysis. Association of Marketing Theory and Practice.  

Ciletti, D., Lanasa, J., Greenberg, S., & Saban, K. (2009). Increasing Market Penetration through Efficient Promotion and Product Improvement: Masters in Sports Leadership Case. Association of Marketing Theory and Practice.  

Ciletti, D., Lanasa, J., Ramos, D., Luchs, R., & Lou, J. (2009). Sustainability Communication in the NFL. Sport Marketing Association Annual Conference.  

Ciletti, D. (2006). Marketing in Motion: Developing A Vehicle for Communication and Awareness in the Business School Environment. Association of Marketing Theory and Practice, Association of Marketing Theory and Practice.  

Ciletti, D. & Lackman, C. (2005). Factors in Retail Selling Success: A Case Study in the Confectionary Industry. Atlantic Marketing Conference, Atlantic Marketing Association.  

Ciletti, D. & Guskey, A. (2004). All You Ever Do Is Complain! Strategic Implications of Consumer Complaint Letters.  Association of Marketing Theory and Practice, Association of Marketing Theory and Practice.  

Ciletti, D. & Guskey, A. (2002). Discretionary Collaborative Behavior: From Building Buzz to Building Relationships. Association of Marketing Theory and Practice, Association of Marketing Theory and Practice.  

Paper Presentations

Ciletti, D., Henk, J., Rivers, M., & Scarlato, A. (2007, November). The Pittsburgh Steelers: Building a 'Nation' of Fans. Sport Marketing Association Annual Conference, Pittsburgh, Pennsylvania.  

Ciletti, D., Rivers, M., Henk, J., & Scarlato, A. (2007, November). Sports Marketing: A Historical Perspective.  Sport Marketing Association Annual Conference, Pittsburgh, Pennsylvania.

Chapters/Books

Ciletti, D. (2011). Sports Entrepreneurship: Theory and Practice. Morgantown, West Virginia: Fitness Information Technology, Inc., U.S.

Ciletti, D. (2011). Integrated Marketing Communication. In L. E. Swayne & M. Dodds (Eds.), Encyclopedia of Sports Management and Marketing. Thousand Oaks, CA: Sage Publications.

Ciletti, D. (2011). Tribal Marketing. In  L.E. Swayne & M. Dodds (Eds.), Encyclopedia of Sports Management and Marketing. Thousand Oaks, CA: Sage Publications.

Ciletti, D. (2011). Pittsburgh Steelers. In L. E. Swayne & M. Dodds (Eds.), Encyclopedia of Sports Management and Marketing. Thousand Oaks, CA: Sage Publications.

Ciletti, D. (2011). Green Marketing. In L. E. Swayne & M. Dodds (Eds.), Encyclopedia of Sports Management and Marketing. Thousand Oaks, CA: Sage Publications.

Ciletti, D. (2011). Sports Entrepreneurship: A Theoretical Approach. In D. Ciletti & S. Chadwick (Eds.), Sports Entrepreneurship: Theory and Practice (pp. 1–14). West Virginia University: Fitness Information Technology.

Ciletti, D. (2011). Entrepreneurial Price Lining Strategy in Sports: The Case of a Small Market MLB Franchise. In D. Ciletti & S. Chadwick (Eds.), Sports Entrepreneurship: Theory and Practice (pp. 135–144). West Virginia University: Fitness Information Technology.

Ciletti, D. (2010). Marketing Yourself (2nd Revised Edition ed.). Mason, Ohio: Cengage Learning Inc.

Ciletti, D. (2003). Marketing Yourself. In Eve Lewis (Ed.), Cincinnati, Ohio: South-Western Educational Publishing.