Assistant Professor of Marketing
Palumbo Donahue School of Business
Pittsburgh, PA, 15282
Phone: 412.396.2623 Fax: 412.396.4764
Georgiana Craciun earned her Ph.D. in Marketing from the University of South Carolina. Her research interests have included consumer decision making in online environments, consumer welfare and public policy, and innovation in teaching methods. She is also interested in the growing areas of consumer privacy and digital marketing. Her work has appeared in scholarly journals such as the Journal of Business Research, Journal of Consumer Behaviour, Journal of Marketing Education, and Marketing Education Review. Additionally, her research has been presented at such conferences as the Association for Consumer Research, the American Marketing Association, Marketing and Public Policy and the Society for Marketing Advances.
Formerly, Professor Craciun taught Introduction to Marketing, Consumer Behavior, Advertising and Public Relations, and Marketing Research at Loyola University Maryland, University of Pittsburgh, Slippery Rock University, and La Roche College.
At Duquesne, Georgiana is currently teaching Introduction to Marketing and Research Applications Marketing.
Ph.D. in Business Administration, Marketing
University of South Carolina
Master in Global Management and Development
University of Antwerp
Bachelor of Science, Economics
Academy of Economic Studies
Articles in Journals
Craciun, G. (2017). Safe driving communication: A regulatory focus perspective. Journal of Consumer Behaviour.
Bui-Nguyen, Myla, Courtney M. Droms, and Georgiana Craciun (2014), The Impact of Attitudinal Ambivalence on Weight Loss Decisions: Consequences and Mitigating Factors, Journal of Consumer Behavior, 13 (4), 303-315.
Bui, M., Droms, C. M., & Craciun, G. (2014).
Corrigan, H., Craciun, G., & Powell, A. (2014). How Does Target Know So Much About Its Customers. Utilizing Customer Analytics to Make Marketing Decisions. Marketing Education Review, 24 (3), 159-165
Corrigan, H. & Craciun, G. (2013). Asking the Right Questions: Using Student-Written Exams as an Innovative Approach to Learning and Evaluation. Marketing Education Review, 23 (1), 31-35.
Corrigan, H. & Craciun, G. (2012). Wearing More Than One Hat: Improving Student-Authored Case Longevity While Encouraging Additional Student Roles. Marketing Education Review, 22 (1), 33-37.
Zhang, J. Q., Craciun, G., & Shin, D. (2010). When does electronic word-of-mouth matter. A study of consumer product reviews. Journal of Business Research, 63, 1336-1341.
Craciun, G. & Corrigan, H. B. (2010). An Integrative Experiential Learning Project in the Undergraduate Branding Course: Creating a Marketing Department Brochure. Journal of Marketing Education, 32 (3), 116-127.
Articles in Proceedings
Craciun, G. (2016). Default Effects on Online Information Disclosure: A Regulatory Focus Perspective. Society for Consumer Psychology Conference.
Craciun, G. & Corrigan, H. (2014). Effective Strategies for Teaching Introductory Marketing Using a Marketing Tool Kit. Marketing Management Association Conference.
Craciun, G. (2015). Luxury Apparel Brands in a Recession Market & 4 Other Cases. Strategic Marketing: Creating Competitive Advantage.