Ryan Luchs is an Assistant Professor of Marketing at Duquesne. He teaches marketing and supply chain management courses to undergraduates including Introduction to Marketing, Supply Chain and Operations, Business to Business Marketing and Strategic Marketing. Ryan also teaches the Strategic Marketing course in the Sustainable M.B.A. curriculum.
Professor Luchs received the Distinguished Research Award for the 2010-2011 academic year. His research focuses on two broad areas: retailing issues in marketing and the impact of marketing strategy on firm performance. His work has been published in several journals including Management Science and the Journal of Applied Marketing Theory.
Professor Luchs joined Duquesne in 2008 after receiving a Ph.D. and an M.B.A. from the University of Pittsburgh and a B.S. in Chemical Engineering from Penn State University. He spent five years in the specialty chemical industry as a quality assurance manager prior to entering academia.
Luchs, R., Geylani, T., Dukes, A., & Srinivasan, K. (2009). Is The Robinson-Patman Act Dead? Informs Marketing Science, Ann Arbor, Michigan.
Cilletti, D., Lanasa, J., Ramos, D., Luchs, R., & Lou, J. (2010). Sustainability Communication in North American Professional Sports Leagues: Insights from web-site self-presentations. International Journal of Sport Communication, 3(1), 64-91.
Ciletti, D., Lanasa, J., Ramos, D., Luchs, R., Lou, J., & 2010. Evidence of Sustainability Communication in Major League Baseball: A Website Analysis. Paper presented at the Association of Marketing Theory and Practice.
Guskey, A., Luchs, R., & Min, X. (2010). The Role of Refund Policy and Complaint Response Time in Determining Customer Satisfaction and Repurchase Intent. Journal of Applied Marketing Theory, 1(1), 15-Jan.
Luchs, R., Geylani, T., Dukes, A., & Srinivasan, K. (2010). The End of the Robinson-Patman Act? Evidence from Legal Case Data. Management Science, 56(12), 2123-2133.