Master of Science in Sports Business (MSSB) Courses

Ethics & Stakeholder Management

Prepares you to recognize and solve multi-disciplinary ethical dilemmas in business. You will identify appropriate ethical frameworks for addressing real-world business issues and facilitating responsible decision-making.

The Legal Environment

Provides you with a broad view of the ever-changing legal environment of business from a management perspective. You will examine common legal and regulatory issues facing managers (e.g., related to personnel, contracts, technology, the environment). Strategies for managing these issues are addressed.

The Executive Environment

An exciting overview of contemporary thinking about executive leadership, including how to develop and execute a vision for the future. Features accomplished senior executives who share their insights and experiences with you about the leadership challenges they have faced.

Competitive Intelligence

You will examine methods for identifying industry trends, market opportunities and target markets as well as how to outperform competitors through, product design, distribution, promotion and pricing policy. You will also learn about the tools and techniques used in contemporary market research.

Leadership and Change Management

Presents theories, concepts, and applications that will allow you to successfully create and implement various types of organizational change. Improves your analytical, strategic leadership and motivational skills as a change agent for use in either a managerial or consulting capacity.

Business Strategy

You will learn about the process of investigating, selecting and implementing various business-level strategies. This course challenges you to apply material from earlier core courses to develop a holistic business strategy for an organization.

Strategic Sports Marketing

Provides you with an overview of key principles, practices, trends and strategies related to the marketing of sports. Examples of topics covered include sports media, sports venues and services, sports marketing/event management, merchandising, and regional sports organizations.

Sales in Sports Business

Effective selling is critical for growing sports-related businesses. You will learn how to retain existing customers as well as expand the customer base for your sports business. A key focus will be on the sales process and developing the skills needed to drive revenue growth.

Business of Sports Media

Presents concepts and strategies for managing the public affairs of a sports organization. You will learn how to manage media relations, create effective media messages and develop beneficial relationships between sports and media organizations.

Applications in Sports Business

This case-oriented course will challenge you to develop the broad skill set needed to manage important issues facing businesses in the sports industry. Examples of topics covered include how to effectively manage marketing firms, licensing agencies, major retailers, professional sports organizations and sporting venues.