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Course Descriptions

MSSP 501 - Strategic Sales Management and Negotiation

This course will provide a knowledge base in planning, organizing, motivating and controlling sports organizations.  The content of this course will help in the development of skills necessary to manage organizations in the sports industry including marketing firms, licensing agencies, major retailers, professional sports organizations and sporting venues.

MSSP 503 - Legal Issues for Leaders in Sports

This course will cover regulation in the sports industry including regulations, collective bargaining and codes of industry conduct. In addition, royalties, rights and licensing issues will be covered.

MSSP 504 - Competitive Intelligence

This course examines the methods used by business management to obtain the information needed to support marketing decisions; selection of target market, design of product, distribution, promotion and pricing policy.  These methods include exploratory (qualitative) research, conclusive (quantitative) research, sampling theory and application, and various statistical techniques used to support marketing research.

MSSP 505 - Business Ethics in Sports

This course examines the contemporary social, economic, international, political and technological forces in the external environment which present ethical dilemmas in the contemporary sports profession.  A practical emphasis is utilized throughout the course.  The place of personal ethics and shared organizational culture is explored.

MSSP 506 - Strategic Sports Marketing

This course will provide an intensive evaluation of marketing techniques and promotional strategy.  In addition, the topical coverage will include the marketing mix, new product strategy and services, interactive promotion, event marketing, and value-added marketing.

MSSP 507 - Case Studies in Sports Business

The course will focus on specialized areas of interest in the form of a practicum designed by the instructor or the individual student.  This course provides an opportunity for the student to pursue special areas of interest in sports marketing and management covering major issues in specific sports venues or the sports industry in general.

MLLS 704 - Leading Teams

In the fast-paced, highly-networked environment in which most organizations operate today, teams accomplish much of the work that gets done. In this course, students learn about the make-up of teams: characteristics, structures, culture and dynamics. They consider the role and function of individuals on a team, as well as the contribution teams make in the larger organizational context. A major focus will be on the formation and development of teams, and on leadership processes that enable high performing teams. A core feature of this course is experiential learning: students will participate on multiple student teams and reflect on and learn from their experience in light of current theoretical and applied perspectives on teaming.

MLLS 711 - Organizational Communication

This course is designed to examine the theoretical and applied literature in the field of organizational communication relevant to organizational leadership. The different perspectives on organizational theory - the classical, systems approach, cultural, etc. - will be studied and compared. In addition, such applied topics as organizational socialization, conflict, and the impact of technology on organizational communications will be investigated.

MLLS 712 - Decision Making and Problem Solving

A study of the theories of decision-making will be combined with case studies that illuminate the techniques and tactics of effective problem solving, with a focus on the role that leaders play in achieving desired results. Special emphasis will be placed on effective team building through empowering team members to make decisions and solve problems.

MLLS 714 - Conflict Resolution

Conflict is a fact of everyday professional and personal life. If conflict is mishandled, it can be a source of considerable stress and lead to lost productivity. Much of the success and satisfaction we find in life is determined by how we respond to conflict. Leaders especially must respond well in conflict situations and should willingly accept the consequences of their conflict responses. Additionally, leaders are often asked to help resolve conflict among others. What does it take to be "response able" in conflict situations? This course explores theories, methods, skills, and practices associated with successfully engaging in the dynamics of conflict interactions.

MLLS 715 - Valuing a Diverse Workforce

This course is an investigation of the increasingly prominent issues surrounding diversity. Students will examine the historical experience of women and minorities, the special circumstances they face in modern society, and the impact of government policies on their position. Special emphasis will be placed on the role of the leader in organizations that are addressing the needs of a diverse workforce.

MLLS 717 - Leading People and Managing Relationships

Bringing about change in an organization - no matter what one's position - requires a unique set of skills. Leaders must be effective in working in multiple contexts and directions simultaneously. As organizational roles shift frequently and more work is done through virtual teams or is performed by those outside the organization, managing relationships with team members, contractors, and volunteers becomes critical. This course builds on emerging theories of emotional intelligence and self-leadership as they are applied in today's fluid organizational contexts.

MLLS 750 - Leadership in Sports Management

This course examines the development of leadership in sports and the keys to success and techniques for business development using sports marketing. The course will reference leadership traits of sports industry leaders necessary to building a winning team, along with sporting issues and their impact on sports leadership.