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Integrated Marketing Communication

The Master of Arts program in Integrated Marketing Communication provides a rigorous foundation in rigorous foundation in a strategic communication discipline that brings together advertising, public relations, and marketing communication. Building on a strong professional communication core, the program increases students' awareness of the theory and practice of IMC in contemporary organizations and institutions. Graduates pursue careers in advertising and public relations agencies, consulting firms, nonprofit organizations, and any position requiring strategic communication planning.

Required Core Courses

  • COMM 500 Professional Communication
  • COMM 501 Persuasion in the Marketplace
  • COMM 515 Organizational Communication
  • COMM 522 Communication Research Methods or
    COMM 588 Corporate & IMC Research Methods
  • COMM 523 Communication Ethics & Professional Civility

Integrated Marketing Communication Track

  • COMM 527 Communication Management
  • COMM 529 IMC Strategies I: Public Relations
  • COMM 533 IMC Strategies II: Advertising
  • COMM 536 Integrated Marketing Communication
  • COMM 537 Corporate Communication Marketplace: Local
  • COMM 649 Rhetoric & Philosophy of Public Relations or
    COMM 633 Rhetoric & Philosophy of Advertising
  • COMM 636 Rhetoric & Philosophy of Integrated Marketing Communication