Majors and Minors in Duquesne Media
The Media department empowers students to become effective and thoughtful civic communicators in a wide variety of media.
Students learn media theory – so they can understand the complex roles, functions and ethical obligations of media – and the practical skills that enable them to become successful media practitioners. Our students go on to work for newspapers, magazines, television and radio stations, for-profit and non-profit public relations and advertising agencies and organizations, and a wide array of web and multimedia design and development industries in the public and private sectors.
Upon completing the program, students will possess a thorough understanding of media forms and delivery systems that will enhance their power as citizens and position them for careers in the ever-expanding universe of media industries.
The Media department acts in concert with the mission of Duquesne University to nurture the individual talents of our students; harness their innate creativity; inspire their passion for innovation; foster their analytical and critical thinking; and encourage their ethical and professional leadership. The department reflects the interdisciplinary nature of the field and the growing synergies between journalism and media innovations while remaining grounded in Catholic values and democratic ideals.
Listed below are the four majors offered in the Media department.
Digital Media Arts (Multimedia Development or Web Development Concentration)
The Digital Media Arts major consists of two concentrations: Multimedia Development and Web Development.
Digital Media Arts - Multimedia Development
Multimedia is the skillful merging of computers, creative talent, programming, asset management, the use of advanced software for the creation of digital sound, video, 3-D modeling and animation, design principles, and project management. The major focuses on new media, the organization and display of information, and the development of interactive applications. Students are free to pursue their creative, artistic talents or their desire to aspire to the more technical component of multimedia development. Graduates find employment in media writing, web design, web application development, instructional design, 2- and 3D-modeling, animation, and graphic design.
Digital Media Arts - Web Development
The Web Development concentration allows students to pursue a design and usability approach to web development or a more technical programming approach. The design approach is the study of graphic design and interface usability for the development of attractive and functional web pages. The technical approach focuses on programming languages for the web, database applications and other server technologies to build web-based applications. Graduates find employment in web design, web-based training, website management, multimedia-based internet applications, and many other technology-related positions.
Duquesne University's Multiplatform Journalism curriculum prepares students to work as multimedia journalists across a wide variety of platforms, from online news sites to traditional print and broadcast outlets. Today's journalist must be multifaceted. A reporter at an online news outlet might, in a single day, shoot video, produce an audio story and write several iterations of a story for a website and social media sites such as Facebook and Twitter. Conversely, a reporter at a broadcast station or cable outlet might produce both visual and written versions of a story. Multiplatform Journalism equips students with the knowledge and skills to produce content for any platform and allows them to seize opportunities as new platforms emerge. In this program, you'll learn to interview, research, report, write, shoot and edit audio and video, create graphics, and master social media.
Public Relations and Advertising
The Public Relations and Advertising major consists of two concentrations: Public Relations, and Advertising. View a flowchart of the course progression.
Course work in these areas provides students with a thorough grounding in the fundamental skills and practices of public relations and advertising along with a theoretical understanding of their cultural importance as the primary means of persuasion in modern life. Students explore the differences, similarities and integration of public relations and advertising, a critical evaluation of industry content, and hands-on production skills. As students move through the program, they can gain professional experience with on-campus and metro-area media and agencies. Working with a departmental mentor, students may emphasize either public relations or advertising or choose and integrated approach to both.
Sports Information and Media
This Duquesne Media undergraduate program, starting in Fall 2017, is a 33-credit major (or an 18-credit minor or 15-credit certificate) that prepares students for careers in sports media and/or public relations, including the sportswriting, sportscasting and job-rich "sports information" fields, among others. This is an ideal program for a university with NCAA Division I programs inside a major league sports city.
"Sports information" is the term most commonly used to refer to public-relations work done on behalf of college athletics departments nationwide. At the professional-sports level, the term is also known as "content," "media relations," "communications" and/or "public affairs," among other names. Students in this program would be prepared to work under those titles, as well.
Media & Sports Concentration
This precursor to the Sports Information and Media program can be completed by those enrolled prior to the launch of Sports Information and Media. In other words, this concentration is not available to new students. Those already attempting to receive this concentration can do so with either a Public Relations and Advertising, or Multiplatform Journalism major.