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Strategic Public Relations & Advertising Minor

Requirements for a Strategic Minor Public Relations & Advertising (18 credits)

Within Media Department

PR/Ad Core (12 Credits)

  • JMA 220 - Advertising and Strategic Media OR JMA 243- Public Relations in Strategic Media
  • JMA 340W - Writing for Advertising and Copywriting (Suggested for Advertising Concentration) OR JMA 200W - Multiplatform Newsroom 1 (Suggested for PR Concentration)
  • JMA 418 - Public Relations Campaign OR JMA 419- Advertising Production
  • JMA 467 - Media Research Methods

JMA Elective Courses (6 credits)

Outside Media Department

Department Core (9 Credits)

  • JMA 140 - Media Literacy
  • JMA 260- New Media Production
  • JMA 465W- Media Ethics OR JMA 473- Media Law and Regulations

Major Core (9 Credits)

  • JMA 220 - Advertising and Strategic Media OR JMA 243 - Public Relations in Strategic Media
  • JMA 340W - Writing for Advertising and Copywriting (Suggested for Advertising Concentration) OR JMA 200W- Multiplatform Newsroom 1 (Suggested for PR Concentration)
  • JMA 418 - Public Relations Campaign OR JMA 419 - Advertising Campaigns, Writing and Production