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Strategic Public Relations and Advertising

Dr. Zeynep Tanes-Ehle

Dr. Zeynep Tanes-Ehle
538 College Hall
Phone: 412.396.6456
tanesz@duq.edu

For specific questions about the Strategic Public Relations and Advertising program, contact Dr. Zeynep Tanes-Ehle.

Course work in these areas provides students with a thorough grounding in the fundamental skills and practices of public relations and advertising along with a theoretical understanding of their cultural importance as the primary means of persuasion in modern life. Students explore the differences, similarities and integration of public relations and advertising, a critical evaluation of industry content, and hands-on production skills. As students move through the program, they can gain professional experience with on-campus and metro-area media and agencies. Working with a departmental mentor, students may emphasize either public relations or advertising or choose an integrated approach to both.

Students can concentrate on PR or Advertising, or consult with their mentor to study in an interdisciplinary fashion.

Throughout the program, students will be able to:

  • Create a wide variety of advertisements for magazines, newspapers and television.
  • Manage advertising and public relations campaigns.
  • Create campaigns for non-profit institutions.
  • Plan events.
  • Understand and apply international advertising and public relations media needs.
  • Account for cultural differences and how they impact advertising or public relations.

Public Relations Concentration (36 credits) 

(Course Flowchart)

  • JMA 140 - Media Literacy*
  • JMA 260 – New Media Production*
  • JMA 465W – Media Ethics*
  • JMA 473 – Media Law and Regulation*
  • JMA 243 - Public Relations in Strategic Media
  • JMA 200W - Multiplatform Newsroom I
  • JMA 410 - PR Strategies and Case Studies
  • JMA 418W - Public Relations Campaigns 
  • JMA 467 - Media Research Methods
  • MKTG 271 - Introduction to Marketing
  • JMA Elective Courses (6 Credits) Students will select electives after consultation with their department mentor.

*All majors in the Media department will take 12 credits of departmental core courses.

Advertising Concentration (36 credits)

(Course Flowchart)

  • JMA 140 - Media Literacy*
  • JMA 260 – New Media Production*
  • JMA 465W – Media Ethics*
  • JMA 473 – Media Law and Regulation*
  • JMA 220 - Advertising in Strategic Media
  • JMA 340W - Writing for Advertising and Copywriting
  • JMA 422 - Advertising Strategy and Case Studies
  • JMA 419 - Advertising Campaigns, Writing and Production
  • JMA 467 - Media Research Methods
  • MKTG 271 - Introduction to Marketing
  • JMA Elective Courses (6 Credits) Students will select electives after consultation with their department mentor.

*All majors in the Media department will take 12 credits of departmental core courses. 

Minoring in Strategic Public Relations and Advertising