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Master of Arts in Integrated Marketing Communication (IMC)

The Master of Arts in Integrated Marketing Communication degree incorporates an intensive sequence of graduate coursework emphasizing advertising, public relations, and marketing communication as strategic and rhetorical functions that shape marketplace effectiveness and excellence.

Required Core Courses

  • COMM 500  Professional Communication
  • COMM 501  Persuasion in the Marketplace
  • COMM 515  Organizational Communication
  • COMM 522  Communication Research & Evidence
  • COMM 523  Communication Ethics & Professional Civility

Integrated Marketing Communication Track

  • COMM 527  Communication Management
  • COMM 529  IMC Strategies I: Public Relations
  • COMM 533  IMC Strategies II: Advertising
  • COMM 536  Integrated Marketing Communication
  • COMM 649  Rhetoric & Philosophy of PR or
  • COMM 633  Rhetoric & Philosophy of Advertising
  • COMM 636  Rhetoric & Philosophy of IMC

In addition, you will take three elective credits from within the Department of Communication & Rhetorical Studies.