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Public Relations & Advertising Minor

Requirements for a Minor Public Relations & Advertising (18 credits)

Within JMA

PR/Ad Core (12 Credits)

  • JMA 220 - Introduction to Advertising OR JMA 243- Introduction to Public and Media Relations
  • JMA 340W - Writing for Advertising and Copywriting (Suggested for Advertising Concentration) OR JMA 200W - Multiplatform Newsroom 1 (Suggested for PR Concentration)
  • JMA 418 - Public Relations Campaign OR JMA 419- Advertising Production
  • JMA 467 - Media Research Methods

JMA Elective Courses (6 credits)

Outside JMA

Department Core (9 Credits)

  • JMA 240- Media and Society
  • JMA 260- New Media Production
  • JMA 465W- Media Ethics OR JMA 473- Media Law and Regulations

Major Core (9 Credits)

  • JMA 220 - Introduction to Advertising OR JMA 243- Introduction to Public and Media Relations
  • JMA 340W - Writing for Advertising and Copywriting (Suggested for Advertising Concentration) OR JMA 200W- Multiplatform Newsroom 1 (Suggested for PR Concentration)
  • JMA 418 - Public Relations Campaign OR JMA 419 - Advertising Production