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Public Relations and Advertising

Public Relations and Advertising Undergraduate Major

Courses provide students with a thorough grounding in the fundamental skills and practices of Public Relations and Advertising. Courses establish a theoretical understanding of these fields as the primary means of persuasion in modern life, and emphasize their crucial role in culture.
Students explore the dynamics that govern the development of Public Relations and Advertising, engage in critical evaluation of industry content, develop solid strategies and assessment tools, and acquire hands-on production skills.  As students move through the program, they gain professional experience with on-campus and professional media agencies. 

Students will be able to:

  • Create a wide variety of advertisements for magazines, newspapers and television.
  • Manage advertising and public relations campaigns.
  • Create campaigns for non-profit institutions.
  • Plan events.
  • Understand and apply international advertising and public relations media needs.
  • Account for cultural differences and how they impact advertising or public relations.

Public Relations (36 credits)

  • JMA 240 – Media and Society*
  • JMA 260 – New Media Production*
  • JMA 465W – Media Ethics*
  • JMA 473 – Media Law and Regulation*
  • JMA 243 - Introduction to Public and Media Relations
  • JMA 200W - Multiplatform Newsroom 1
  • JMA 410 - PR Strategies and Case Studies
  • JMA 418W - Public Relations Campaigns 
  • JMA 467 - Media Research Methods
  • MKTG 271 - Introduction to Marketing
  • JMA Elective Courses (6 Credits) Students will select electives after consultation with their department mentor.

*All majors in the Journalism and Multimedia Arts Department will take 12 credits of departmental core courses.

Advertising (36 credits)

  • JMA 240 – Media and Society*
  • JMA 260 – New Media Production*
  • JMA 465W – Media Ethics*
  • JMA 473 – Media Law and Regulation*
  • JMA 220 - Introduction to Advertising
  • JMA 340W - Writing for Advertising and Copywriting
  • JMA 422 - Advertising Strategies and Case Studies
  • JMA 419 - Advertising Campaigns, Writing and Production
  • JMA 467 - Media Research Methods
  • MKTG 271 - Introduction to Marketing
  • JMA Elective Courses (6 Credits) Students will select electives after consultation with their department mentor.

*All majors in the Journalism and Multimedia Arts Department will take 12 credits of departmental core courses.