Media Management and Production
The Duquesne University Media Management and Production major prepares students to be creative and conscientious media practitioners and managers. Courses are taught by faculty who combine an academic expertise in the field with a background of professional media experience. Faculty teach critical and theoretic analysis of the media along with the production skills students need to work in the industry.
Students in this major gain a thorough understanding of the three major components of media studies: Audiences, Institution, and Messages. Courses explore how media messages have impact on citizens; what effects the business of media had on content; and what the ethical obligations communicators have in a democratic society. Students in the major develop writing, production and performance skills that empower them to succeed in the media job market. They also develop knowledge of the role of media in the larger society, which helps them savvier consumers of media.
In order to become good practitioners and managers in the mass media, students need to consider the forces behind the evolution of media into its current commercial system, and the implications of that system in creating an informed and enlightened citizenry. They need to understand the legal rights and responsibilities of media in a democratic society. Ethics is a cornerstone of the curriculum and its capstone course. As befits a program housed in a Catholic university, the Media Management and Production major develops a in-depth understanding of the media’s ethical challenges and examines means to meet those challenges.
Departmental Core (12 credits)
- JMA 240 - Media and Society (Satisfies the College of Liberal Arts Core Communication Requirement)
- JMA 260 - New Media Production
- JMA 465W – Media Ethics
- JMA 473 - Media Law and Regulation
Major Core: (12 credits)
- JMA 324 - Principles of Audio and Video OR JMA 241 - Video Production: Studio
- JMA 368 - Media Management
- JMA 423 - Media Sales & Promotion OR JMA 341 - Video Production: EFP/ENG
- JMA 467 - Media Research Methods OR JMA 417 - Critical Studies in Mass Media
Electives (12 credits)
Students must take 12 additional department credits. Students are encouraged to talk with their mentor to choose an emphasis (a suggested but not mandatory direction of study).
