Corporate Communication addresses organizational communication strategies in preparation for ethical decision-making and leadership in business contexts.
Corporate Communication at Duquesne considers
- theories of conflict and crisis management
- strategies for corporate and community relations
- small group and team management
- sensitivity to gender and cultural issues in the marketplace
- Communications departments in large companies
- Media Relations in corporation or utility
- Marketing and consulting companies
- Web site marketing and writing (e.g., online news and blogs)
- Internal print media for corporations (e.g., employee newsletters, policies)
- Research and writing for government publications (Federal and state agencies)
- Trade, technical and professional journals and newsletters
Strategies: Develop excellent communication and negotiation skills; build confidence and assertiveness; cultivate high energy and motivation; seek multiple internships in a variety of settings/functions to explore field; join and take leadership roles in student organizations; pursue a minor in Graphic Design; consider a Certificate in Business; develop your portfolio; join and take leadership in student professional organizations such as Duquesne Advertising Club and PRSSA; get experience as a volunteer or intern writing for internet blogs ; take a course in Technical Writing; learn to manage multiple priorities and deadlines.
Non-Profit Development and Communications
- Development director for charity or foundation
- Alumni fund-raising for a university
- Event planning for non-profit fundraising
- Internet and social media marketing
- Writer or editor of newsletter and/or magazine (e.g., Pitt magazine for alumni)
- Graphic and web design
- Social media development (e.g., Facebook, Twitter) for outreach and fundraising
- Grant-writing and foundation relations
Strategies: Do multiple internships to explore various settings and functions; attend the annual spring Duquesne-sponsored .Org: Non-profit Career Fair; gain experience marketing and fundraising for campus organizations and as a volunteer fundraiser; intern with a marketing and/or event planning firm; develop a strong portfolio of writing, graphics and ideas; take courses and gain experience in writing for the Internet; volunteer to develop materials for community and non-profit organizations; work with college magazines, radio and TV; learn to sell your ideas and take feedback and criticism; take a technical writing course.
Public and Community Relations
- Copywriter of press releases and statements in public relations firm
- Risk and crisis communication for a company or organization
- Media director for legislative representative or political campaign
- Consumer affairs departments of government agencies
- Charitable event planning and promotions for large corporation
- Press agent for sports and celebrity clients
Strategies: Intern in PR firms and ad agencies; attend the Duquesne Job and Internship Fair every semester; write copy for promotions and PR of student organizations; get involved in event planning for student groups and as a community volunteer; develop excellent communication and diplomatic skills; be willing to work under pressure and at unscheduled times; perfect your public speaking and writing skills; be prepared to speak to “unfriendly” audiences and the press with poise and confidence; cultivate high energy and motivation; join and take leadership roles in student organizations; attend the annual fall .gov Job Fair co-sponsored by Duquesne.
Public and Consumer Affairs
- Government agencies (federal, state, local)
- Corporate government relations departments
- Tourism councils and chambers of commerce
- Community affairs for professional, sports, and charitable organizations
- World affairs, political and non-governmental organizations such as lobbyist groups
- Researcher for legislators or community action committees
Strategies: Intern with government agencies; participate in community action groups; volunteer in political campaigns in publicity areas; consider a minor or take coursework in Political Science or International Relations; work for election campaigns or legislators; develop strong presentation and persuasion skills; build excellent writing and communication skills in a variety of media.
Training and Development Professional
- Director of training and development in a corporation
- Trainer in specialty such as sales training
- Trainer and coordinator of volunteers for non-profit or hospital
- Liaison with vendors of training programs for corporation
- Train-the- trainer professional
- Train executives going overseas in culture and business in foreign countries
- Management development and teambuilding specialist
Strategies: Intern in an HR department that has a T&D unit and/or employs trainers for their staff; polish public speaking and presentations; job shadow a training professional in a corporate environment; research training positions in government agencies; take leadership roles in student organizations; develop excellent verbal and written communications skills; seek a student membership in a professional training organization such as the American Society of Training and Development (ASTD) local chapter.