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Pittsburgh Penguins, DU Sports Marketing Association Form Partnership

The Pittsburgh Penguins and the Duquesne University Sports Marketing Association have developed a cooperative apprenticeship program which provides management training for sports marketing students. This ongoing partnership provides each student the opportunity to develop skill sets in different facets of the sports industry including customer service, sales, marketing and special events.

The partnership was developed by Penguins Senior Vice President of Sales Dave Soltesz and Vice President of Marketing James Santilli in conjunction with Duquesne University’s Adjunct Professor and Associate Athletic Director Robert Derda.

The program is designed to give senior sports marketing students real-life experiences in producing successful sporting events. Participating students will help manage fan experiences at every Penguins home game during the 2008-09 season under the supervision of a Penguins’ full-time staff member. Using skills taught in their discipline of study including marketing, event planning, promotions, and sales, students will work with the Penguins to ensure that all fans have “A Great Day for Hockey.”

“It is a great opportunity for Duquesne students to participate in real-life managerial situations in a game-day environment,” said Steve Greenberg, Executive in Residence-Sports Marketing and Associate Director Master of Science in Sports Leadership program at Duquesne. “With 40 home games, it will provide a significant number of students the opportunity to develop their skill set to prepare them to work in the business of sports.”

The DU Sports Marketing Association is a student group composed of sports marketing majors in the Palumbo Donohue School of Business at Duquesne. This major provides an understanding of the role of marketing in sports and develops skills needed in strategic marketing, sales management product development and marketing research.  For more information, visit www.business.duq.edu.

Duquesne University

Founded in 1878, Duquesne is consistently ranked among the nation's top Catholic universities for its award-winning faculty and tradition of academic excellence. Duquesne, a campus of nearly 10,000 graduate and undergraduate students, has been nationally recognized for its academic programs, community service and commitment to sustainability. Follow Duquesne University on Facebook, Twitter and Instagram.
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