Top Executives Comprise Advisory Board for Sports Marketing Program
Curriculum Changes Will Enhance Duquesne’s Destination Quality Program’s Reputation, Success
Fifteen highly successful sports marketing executives have accepted positions on a new advisory board to Duquesne University’s sports marketing program, according to Steve Greenberg, executive-in-residence and associate director of the master’s in sports leadership program.The board will offer insights on industry needs that can be met through the curriculum, assist faculty with fund-raising strategies, and guide Duquesne students to internship and job opportunities.
Among the board members is Len Komoroski, president of the NBA’s Cleveland Cavaliers, who has worked in minor and major league sports for 26 years.
“I am definitely looking forward to being a part of the advisory board,” Komoroski said. “I think John Lanasa, chairman of the sports marketing department and director of the master’s in sports leadership program, has done a great job of building the program at Duquesne University. To whatever extent I can help advance the program, I’m prepared to do so.”
Duquesne alum John Swiatek, managing partner for the Washington Wild Things of the Frontier League team, called serving on the board “a natural fit.”
“I have a broad perspective to bring to the table and will use it to support the goals and objectives of the program,” Swiatek said.
Other advisory board members include Mike Levy, chief marketing officer of the International Tennis Hall of Fame; Don Hintze, vice president of publishing for Major League Baseball; and Greg Amodio, Duquesne’s athletic director.
The board initially will meet in early 2007, when it will appoint a chairman, then will meet two to three times per year.
“With the board’s help, we will be able to create a dynamic curriculum, one that changes based upon what the marketplace demands,” Lanasa said.
Already, the sports marketing program is planning curricular changes in the areas of events planning, sales and promotion, and media and retail to meet the needs of the $100 billion-a-year sports industry.
“We want our students to leave our program understanding what sports marketing is today and what it will be doing tomorrow,” Greenberg said.
“Training doesn’t just end with the classroom,” Lanasa added. “Everything we are doing is gearing our students to be as well prepared as possible.”
Duquesne offers an undergraduate degree in sports marketing and introduced the country’s first online master’s degree in sports leadership in 2005.