Want to See Duquesne’s Undergraduate Viewbook on Your iPad? We Have an App for That!
Duquesne University has become one of only several institutions nationwide to offer a free undergraduate viewbook application (app) for iPad, with video and sound adding a new dimension to the previously print-only publication.
The viewbook, which is updated annually, is a key recruitment publication of the Office of Admissions and explains to prospective students and their parents what makes Duquesne unique. Accessible through Apple's online App Store, the viewbook app incorporates the printed version's text and photos, but augments them with sound, video and other interactive features, including hyperlinks to University webpages. Along with reading about the University's mission, for example, app users can watch students in a video explain in their own words how Duquesne provided opportunities that changed their lives as well as the lives of others.
"Duquesne's viewbook is an essential part of a larger strategy for enrolling academically talented and technologically sophisticated students," said Paul-James Cukanna, associate provost for enrollment management. "With the rapid growth of tablets, and iPads in particular, our viewbook app gives us an exciting and innovative way to share vital information about the University and its mission with a larger group of motivated prospects."
In the burgeoning tablet-computer market, iPad growth stands out; according to Macworld magazine, Apple sold more than 17 million iPads in the third quarter of 2012. Such rapid growth makes it possible to use an iPad app to communicate with an expanded pool of potential students anywhere in the world without additional printing or mailing costs. In addition, those receiving a printed viewbook will be encouraged to download the iPad app, so they can learn even more about Duquesne.