Assistant Professor of Marketing
Palumbo Donahue School of Business
Pittsburgh, PA, 15282
Phone: 412.396.6269 Fax: 412.396.4764
Dr. Kelly Moore received her Ph.D. in Marketing from Iowa State University, MBA from Drake University, BBA in Finance and BA in Mass Communications from the University of Iowa. Dr. Moore's research examines individual differences, specifically the Big Five personality characteristics, in different contexts. In her research stream, she has frequently utilized an eye tracking methodology in exploration of marketing and management issues as well.
Dr. Moore is also very interested in the field of sports marketing. She has previously worked in a marketing capacity with the Houston Astros Baseball Club and the University of Iowa Sports Marketing department.
Articles in Journals
Lang, M., Kelley, J., & Moore, K. (2016). Simulated Attention-Tracking Methodologies: An Examination of Measurement Efficacy. Journal of Food Products Marketing, 1-19.
Moore, K., McElroy, J. C., & Summers, J. K. (2014). The Effect of Facial Piercing on Perceptions of Job Applicants. Organizational Behavior and Human Decision Processes, 125, 26-38.
Moore, K. (2012). The Influence of Personality on Facebook Usage, Wall Postings, and Regret. Computers in Human Behavior, 28, 267-274.
Craciun, G., & Moore, K. (2019). Credibility of Negative Online Product Reviews: Reviewer Gender, Reputation and Emotion Effects. Computers in Human Behavior.
Moore, K., & Walker, D. (2019). Conditional Effects of Touch on Purchase Behavior. Services Marketing Quarterly, 1-16.
Moore, K. & Craciun, G. (2019). Personality and Fear of Missing Out As Predictors of Instagram Usage and Social Networking Addiction Among Young Adults. AMA Marketing and Public Policy Conference, Washington D.C.
Craciun, G. & Moore, K. (2019). Credibility of Negative Word-of-Mouth: Gender, Reputation, and Emotion Effects. AMA Winter Academic Conference, Dallas, TX.
Moore, K., Walker, D., & Laczniak, R. (2018). Restrained Eaters & Obesity: An Eye Tracking Perspective. AMA Marketing and Public Policy Conference, Columbus, OH.
Craciun, G. & Moore, K. (2018). Gender Biases in Online Reviews. Society for Consumer Psychology Winter Conference, Dallas, TX.
Craciun, G. & Moore, K. (2018). Inferences from Happy and Angry Online Reviews: The Moderating Role of Reviewer's Gender. AMA Winter Academic Conference, New Orleans, LA.
Moore, K., (4/2014). Eye Tracking. Iowa State University, Ames, IA.
A Neurobiological Investigation of Visual and Verbal Processing (with Jenny Lin). Presented at Dr. Robert Mittelstaedt Doctoral Symposium, Lincoln, Nebraska, March 29-31, 2012.
Moore, K. & Lin, J. (2012). A Neurobiological Investigation of Visual and Verbal Processing. Dr. Robert Mittelstaedt Doctoral Symposium, Lincoln, Nebraska.