Assistant Professor of Marketing
Palumbo Donahue School of Business
Pittsburgh, PA, 15282
Phone: 412.396.6269 Fax: 412.396.4764
Dr. Kelly Moore received her Ph.D. in Marketing from Iowa State University, MBA from Drake University, BBA in Finance and BA in Mass Communications from the University of Iowa. Dr. Moore’s research examines individual differences, specifically the Big Five personality characteristics, in different contexts. In her research stream, she has frequently utilized an eye tracking methodology in exploration of marketing and management issues as well.
Dr. Moore is also very interested in the field of sports marketing. She has previously worked in a marketing capacity with the Houston Astros Baseball Club and the University of Iowa Sports Marketing department.
Articles in Journals
Lang, M., Kelley, J., & Moore, K. (2016). Simulated Attention-Tracking Methodologies: An Examination of Measurement Efficacy. Journal of Food Products Marketing, 1-19.
Moore, K., McElroy, J. C., & Summers, J. K. (2014). The Effect of Facial Piercing on Perceptions of Job Applicants. Organizational Behavior and Human Decision Processes, 125, 26-38.
Moore, K. (2012). The Influence of Personality on Facebook Usage, Wall Postings, and Regret. Computers in Human Behavior, 28, 267-274.
Moore, K. & Lin, J. (2012). A Neurobiological Investigation of Visual and Verbal Processing. Dr. Robert Mittelstaedt Doctoral Symposium, Lincoln, Nebraska.