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DU Hosts Sports Marketing Convention Celebrating Leadership in Sports

Duquesne University’s Sports Marketing Division will host the national Sport Marketing Association (SMA) conference in Pittsburgh Oct. 31-Nov. 4.

The SMA conference targets academic and industry professionals associated with and interested in sports. The fifth annual event will feature a conference with networking opportunities, industry and academic presentations, and panel discussions. A career day is scheduled for undergraduate and graduate students. Students are invited to submit abstracts for the association’s annual research competition. The event will close with a dinner at the Heinz History Center and Sports Museum.

The Duquesne University Sports Marketing program is the lead group hosting this prestigious event, which will be held in conjunction with Slippery Rock University, Robert Morris University and West Virginia University.

The conference will be headquartered at the Renaissance Pittsburgh Hotel, where most of the academic presentations will be given. Participants also will attend events at Heinz Field, the Duquesne University campus, and the Heinz History Center and Sports Museum.

In addition to a vibrant undergraduate sports marketing program, Duquesne features an online Master’s degree in Sports Leadership. This innovative degree enables sports marketing professionals to enhance their leadership skills while continuing to work for their organizations across the U.S. The program’s first graduates will earn their degrees this August.

Previous SMA conferences have been held in Memphis, Denver and Phoenix.

Registrations materials and conference details are available online at www.sportmarketingassociation.com.

Duquesne University

Founded in 1878, Duquesne is consistently ranked among the nation's top Catholic universities for its award-winning faculty and tradition of academic excellence. Duquesne, a campus of nearly 9,500 graduate and undergraduate students, has been nationally recognized for its academic programs, community service and commitment to sustainability. Follow Duquesne University on Facebook, Twitter and Instagram.