Assistant Professor of Sports Marketing
Palumbo Donahue School of Business
Pittsburgh, PA, 15282
Phone: 412.396.1957 Fax: 412.396.4764
Education
B.S., M.B.A., Saint Joseph's University
Ed.D., Temple University
Awards
Sport & Recreation Administration Outstanding Graduate (2005, Temple University)
Nominee for University of New Haven "Professor of the Year" award 2001, 2002 and 2003.
Chen, S, Dick, R, Chie-Der, D, Pi-Yun, T (2007), "Comparison of Spectators and Franchise Staff's Perceptions on Effectiveness of Marketing Techniques Adopted by the Super Basketball League in Taiwan", International Journal of Small Business & Entrepreneurship
Dick, R, Southall, R, Derda, B, (2007), "Bridging the Gap: A Rationale for Expanding Sport-Sales Training Experiential Elements", Sport Marketing Association Annual Conference
Dick, R, Southall, R, Derda, R, (2007), "Taking it to the Next Level: A Rationale for Expanding Sport-Sales Training Experiential Elements", Sport Marketing Association Annual Conference
Reese, J, Dick, R, (2007), "The Impact of Student Ticketing Sysytems on Sales and Attendance in Intercollegiate Athletics", Sport Marketing Association Annual Conference
Trail, G, Kim, Y, Kwon, H, Harrolle, M, Dick (6), R, (2008), "The Effects of Vicarious Achievement on BIRGing and CORFing: Testing Moderating and Mediating Effects of Team Identification", Journal of Sport Management
Lackman, C, Dick, R, (2008), "Segmentation Pricing Strategy in Sports Marketing: Case of a Small Market NHL Franchise", Association of Marketing Theory & Practice
Schwarz, E, Dick, R, (2008), "Sport Marketing Across the Spectrum: Research from Emerging, Developing, and Established Scholars", Fitness Information Technology, In Press
Dick, R, Crow, B, Ciletti, D, (2008), "Females in Sport Marketing for the NCAA past, present, and future: perceptions by a panel of female sport marketing executives", College Sport Research Institute
Dick, R, Crow, B, Ciletti, D, (2008), "Females in Sport- Past, Present, and Future: Perceptions by a Panel of Female Sport Executives", College Sport Research Institute
Lackman, C, Dick, R, (2008), "Segmentation Pricing Strategy in Sports Marketing: Case of a Small Market NHL Franchise", Association of Marketing Theory & Practice
Dick, R, "Van Stone- VP of Sales, Washington Capitals", J, (2008), "Dialing for Dollars- Sport Sales Training", Event & Arena Marketing Conference
Schwarz, E, Dick, R, (2008), "The Future for a Major in Sport Marketing Is it Time for Accreditation?", Sport Marketing Association Annual Conference
Southall, R, Dick, R, Van Stone, J, (2008), "Bridging the Gap: Design, Development, Implementation, and Evaluation of a Sport-Ticket Sales Training Program", North American Society for Sport Management
Yu Kyoum, K, Trail, G, Gacio, M, Braunstein, J, Dick, R, (2008), "Testing Mediating and Moderating Effects of Team Identification on the Vicarious Achievement to BIRFing/CORFing Relationship", North American Society for Sport Management
Zhang, M., Chen, S., & Dick, R. (2008). Fan Satisfaction Analysis of NBA Spectators: A Practical Example of Strategic Marketing. KAHPERD Journal, 44, 20-25.
Southall, R., Dick, R., & Southall, D. (2009). Metadiscrete Experiential Learning 3.0: Integrated, Year-long Sport-Management. Sport Marketing Association Annual Conference, Cleveland, Ohio.
Dick, R. & Southall, R. (2009, April). Death of a Program: Hibbing Community College's Failed Football Experiment. College Sport Research Institute, Chapel Hill, North Carolina.
Dick, R., Downs, T., & Schwarz, E. (2009). Round Table- Financial Benefit with a Social Deficit? The Case of Beer Advertising in College Sport. College Sport Research Institute, Chapel Hill, North Carolina.
Chen, S., Dick, R., McNabb, A., & Tseng, Y.-C. (2010). Preparation for an International Sport Event: The Promotional Strategies for 2009 Kaohsiung World Games. United States Sports Academy's Sports Journal.
Lanasa, J., Ciletti, D., Lackman, C., & Dick, R. (2010). Designing a Model for Improved Outcomes Among Student-Athletes in Sports Education. Journal for the Study of Sports and Athletes in Education, 4(1).
Southall, R., Dick, R., & Pollack, T. (2010). Assessing Sport-Sales Training Effectiveness: To Enhance Sales Performance of Prospective Sales Employees. Journal of Applied Marketing Theory, 1(2), 45-57.
Southall, R., Dick, R., & 2010. Assessing Sport-Sales Training Effectiveness: Developing of a Baseline Sample. Paper presented at the Association of Marketing Theory and Practice Annual Conference.
Southall, R., & Dick, R. (2010). Sales and Revenue Generation in Sport. In Practitioners Perception of Sport Management (pp. 187-216): Kendall-Hunt.
Lanasa, J., Ciletti, D., Lackman, C., & Dick, R. (2010). Designing a Model for Improved Outcomes among Student-Athletes in Sports Education. Journal for the Study of Sports and Athletes in Education, 4 (1), 35-46.
Southall, R. & Dick, R. (2010). Assessing Sport-Sales Training Effectiveness: Developing of a Baseline Sample. Association of Marketing Theory and Practice Annual Conference.