Major or Minor in Strategic Public Relations and Advertising

As a Strategic Public Relations and Advertising student, you will gain a thorough understanding of the fundamental skills and practices of public relations and advertising along with a theoretical understanding of their cultural importance as the primary means of persuasion in modern life. You will explore the differences, similarities and integration of public relations and advertising, a critical evaluation of industry content, and hands-on production skills. Working alongside a departmental mentor, you will get to choose whether to enhance your skills in either public relations, advertising, or an integrated combination of both.

Through the 36-credit Strategic Public Relations & Advertising program, you will learn how to:

• Create a wide variety of advertisements for magazines, newspapers and TV.
• Manage advertising and public relations campaigns.
• Create campaigns for nonprofit institutions.
• Plan events.
• Understand and apply international advertising and public relations media needs.
• Account for cultural differences and how they impact advertising or public relations.