Major or Minor in Strategic Public Relations and Advertising
Strategic Public Relations and Advertising
As a Strategic Public Relations and Advertising student, you will gain a thorough
understanding of the fundamental skills and practices of public relations and advertising
along with a theoretical understanding of their cultural importance as the primary
means of persuasion in modern life. You will explore the differences, similarities
and integration of public relations and advertising, a critical evaluation of industry
content, and hands-on production skills. Working alongside a departmental mentor,
you will get to choose whether to enhance your skills in either public relations,
advertising, or an integrated combination of both.
Through the 36-credit Strategic Public Relations & Advertising program, you will learn
how to:
Create a wide variety of advertisements for magazines, newspapers and TV.
Manage advertising and public relations campaigns.
Create campaigns for nonprofit institutions.
Plan events.
Understand and apply international advertising and public relations media needs.
Account for cultural differences and how they impact advertising or public relations.
Courses for the Strategic Public Relations & Advertising major
Students can choose between an Advertising concentration, a PR concentration, or a
blend of both.
MDIA 140 Media Literacy
MDIA 260 Media Design
MDIA 465W Media Ethics
MDIA 473 Media Law
ADPR 220 Advertising in Strategic Media
ADPR 340W Writing for Advertising & Copy
ADPR 419 Advertising Campaigns, Writing & Production
ADPR 422 Advertising Strategies & Case Studies
ADPR 467 Media Research Methods
MKTG 271 Introduction to Marketing
2 media elective courses
ADPR 243 Public Relations in Strategic Media
ADPR 410 Public Relations Strategies & Case Studies
ADPR 418W Public Relations Campaigns
ADPR 467 Media Research Methods
JOUR 177 Language for Journalists
JOUR 200W Multiplatform Newsroom I
MKTG 271 Introduction to Marketing
2 media elective courses
Minor in Strategic PR & Advertising
The 18-credit minor in Strategic Public Relations & Advertising is an option to students
outside of the Media department as well as most majors within the Media department.
Sports Information & Media majors are not able to minor in Strategic PR & Advertising.