Contact Information

Biography

Dr. Christina Kuchmaner is an Assistant Professor of Marketing at Duquesne University. She teaches Introduction to Marketing and Digital Marketing at the undergraduate level and Marketing Management at the graduate level.

Her research interests include consumer social networks, artificial intelligence, and authenticity. Her work has been published in journals such as the Journal of Consumer Psychology, the Journal of Interactive Marketing, the Journal of Business Research, and Psychology & Marketing.

Prior to joining Duquesne’s faculty, Dr. Kuchmaner worked in the nonprofit and for-profit sectors in both agency and in-house marketing positions before obtaining her Ph.D. from Kent State University in 2020.

Education

  • Ph.D., Marketing, Kent State University
  • M.B.A, Marketing Management, Youngstown State University
  • B.S.B.A., Marketing Management, Youngstown State University

School

  • Dean's Best Paper Award Winner, Kent State University, 2019
  • American Marketing Association (AMA)-Sheth Foundation Doctoral Consortium Representative, Kent State University, 2019

Wang, Y., Xu, X., Kuchmaner, C., & Xu, R. (2023). But it was supposed to be healthy! How expected and actual nutritional value affect the content and linguistic characteristics of online reviews for food products. Journal of Consumer Psychology.

Kuchmaner, C., Wiggins, J., & Grimm, P. (2023). In It Together: Brands Benefit After a Transgression When Perceived as Co-Owners of the Brand Community. Journal of Marketing Management.

Wang, Y., & Kuchmaner, C. (2023). Revisiting Online Reviews: Signals of Latent Reviewer Traits Mediate the Review Length-Helpfulness Relationship. Journal of Marketing Theory & Practice.

Parsons, C. G., & Kuchmaner, C. A. (2022). Food Insecurity in an Anthropogenic Age: An Analysis Into How Consumer Demand Will Shift During Crisis Events. Ursidae: The Undergraduate Research Journal at the University of Northern Colorado, 11 (1), 1-19.

Kuchmaner, C. A., & Wiggins, J. (2020). Do I Seem Real to You? The Role of External Audiences in the Consumption-Driven Self-Authentication Process. Journal of Consumer Behaviour, 20 (2), 487-498.

Kuchmaner, C., Wiggins, J., & Grimm, P. E. (2019). The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions. Journal of Interactive Marketing, 47 (1), 129-143.