Contact Information


Dr. Christina Kuchmaner is an Assistant Professor of Marketing at Duquesne University. She teaches Introduction to Marketing, Digital Marketing, and other marketing courses at the undergraduate level.

Her research interests include brand authenticity, consumer networks, psychological ownership, and digital marketing technologies. Her work has been published in the Journal of Interactive Marketing and the Journal of Consumer Behaviour.

Prior to joining Duquesne's faculty, Dr. Kuchmaner was an Assistant Professor at the University of Northern Colorado in Greeley, Colorado.

Dr. Kuchmaner has worked in the nonprofit and for-profit sectors in both agency and in-house marketing positions.


  • Ph.D., Marketing, Kent State University
  • M.B.A, Marketing Management, Youngstown State University
  • B.S.B.A., Marketing Management, Youngstown State University

Profile Information

  • Dean's Best Paper Award Winner, Kent State University, 2019
  • American Marketing Association (AMA)-Sheth Foundation Doctoral Consortium Representative, Kent State University, 2019

Wang, Y., Xu, X., Kuchmaner, C., & Xu, R. (2023). But it was supposed to be healthy! How expected and actual nutritional value affect the content and linguistic characteristics of online reviews for food products. Journal of Consumer Psychology.

Kuchmaner, C., Wiggins, J., & Grimm, P. (2023). In It Together: Brands Benefit After a Transgression When Perceived as Co-Owners of the Brand Community. Journal of Marketing Management.

Wang, Y., & Kuchmaner, C. (2023). Revisiting Online Reviews: Signals of Latent Reviewer Traits Mediate the Review Length-Helpfulness Relationship. Journal of Marketing Theory & Practice.

Parsons, C. G., & Kuchmaner, C. A. (2022). Food Insecurity in an Anthropogenic Age: An Analysis Into How Consumer Demand Will Shift During Crisis Events. Ursidae: The Undergraduate Research Journal at the University of Northern Colorado, 11 (1), 1-19.

Kuchmaner, C. A., & Wiggins, J. (2020). Do I Seem Real to You? The Role of External Audiences in the Consumption-Driven Self-Authentication Process. Journal of Consumer Behaviour, 20 (2), 487-498.

Kuchmaner, C., Wiggins, J., & Grimm, P. E. (2019). The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions. Journal of Interactive Marketing, 47 (1), 129-143.