Contact Information


Biography

Dr. Kelly Moore is an Assistant Professor of Marketing at the Palumbo-Donahue School of Business.

Dr. Moore's research examines individual differences, specifically the Big Five personality characteristics, in different contexts. In her research stream, she has frequently utilized an eye tracking methodology in exploration of marketing and management issues as well.

Dr. Moore is also very interested in the field of sports marketing. She has previously worked in a marketing capacity with the Houston Astros Baseball Club and the University of Iowa Sports Marketing department.

Education

  • Ph.D., Marketing, Iowa State University
  • M.B.A., Executive Development, Drake University
  • B.B.A., Finance, Emphasis in Accounting, University of Iowa  
  • B.A., Journalism & Mass Communication, University of Iowa

School

Articles in Journals

Geiger, M., & Moore, K. (2022). Attracting the crowd in online fundraising: A meta-analysis connecting campaign characteristics to funding outcomes. Computers in Human Behavior, 128, 107061.

Moore, K., Walker, D., & Laczniak, R. (2022). Attention mediates restrained eaters’ food consumption intentions. Food Quality and Preference, 96, 104382.

Moore, K., & Craciun, G. (2021). Fear of missing out and personality as predictors of social networking sites usage: The Instagram case. Psychological Reports, 124(4), 1761-1787.

Craciun, G., & Moore, K. (2019). Credibility of negative online product reviews: Reviewer gender, reputation and emotion effects. Computers in Human Behavior, 97, 104-115.

Moore, K., & Walker, D. (2019). Conditional effects of touch on purchase behavior. Services Marketing Quarterly, 40(2), 107-122.

Lang, M., Kelley, J., & Moore, K. (2016). Simulated attention-tracking methodologies: an examination of measurement efficacy. Journal of Food Products Marketing, 22(8), 872-890.

McElroy, J. C., Summers, J. K., & Moore, K. (2014). The effect of facial piercing on perceptions of job applicants. Organizational Behavior and Human Decision Processes, 125(1), 26-38.

Moore, K., and McElroy, J. C. (2012). The influence of personality on Facebook usage, wall postings, and regret. Computers in Human Behavior, 28, 267-274.

 

Articles in Proceedings

Moore, K., Walker, D., & Girju, M. (2020). Situational Differences in Snack Behaviors. AMA Marketing and Public Policy Conference.

Moore, K., Walker, D., & Girju, M. (2020). Snack Attack: What are Americans Snacking On? AMA Winter Academic Conference.

Craciun, G., & Moore, K. (2019). Credibility of Negative WOM Reviewer Gender, Reputation and Emotion Effects. AMA Winter Educators' Conference.

Moore, K. & Craciun, G. (2019). Personality and Fear of Missing Out as Predictors of Instagram Usage and Social Networking Addiction. AMA Marketing and Public Policy Conference.

Moore, K., Walker, D., & Laczniak, R. (2018). Restrained Eaters & Obesity: An Eye Tracking Perspective. AMA Marketing and Public Policy Conference.

Craciun, G., & Moore, K. (2018). Inferences from Happy and Angry Online Reviews: The Moderating Role of Reviewer's Gender. American Marketing Association Winter Educators' Conference.

Craciun, G., & Moore, K. (2018). Gender Biases in Online Word of Mouth. Society for Consumer Psychology Conference.

 

Scholarly Presentations

Moore, K., Walker, D., & Laczniak, R. (2022).  Feeling Hot, Hot, Hot: Why Restrained Eaters Should Engage the Cool System to Fight Food Cravings with Mindful Eating. Marketing and Public Policy Conference, Austin, TX.

Geiger, M. & Moore, K. (October 2021). Attracting the Crowd in Online Fundraising: A Meta-Analytic Structural Equation Modeling Analysis. Interactive Marketing Research Conference, Virtual.

Girju, M., Moore, K., & Walker, D. (2020). Situational Differences in Snack Behaviors. AMA Marketing and Public Policy Conference.

Moore, K., Walker, D., & Girju, M. (2020). Snack Attack: What are Americans Snacking On? AMA Winter Academic Conference.

Moore, K. & Craciun, G. (2019). Personality and Fear of Missing Out As Predictors of Instagram Usage and Social Networking Addiction Among Young Adults. AMA Marketing and Public Policy Conference, Washington D.C.

Craciun, G. & Moore, K. (2019). Credibility of Negative Word-of-Mouth: Gender, Reputation, and Emotion Effects. AMA Winter Academic Conference, Dallas, TX.

Moore, K., Walker, D., & Laczniak, R. (2018). Restrained Eaters & Obesity: An Eye Tracking Perspective. AMA Marketing and Public Policy Conference, Columbus, OH.

Craciun, G. & Moore, K. (2018).  Gender Biases in Online Reviews. Society for Consumer Psychology Winter Conference, Dallas, TX.

Craciun, G. & Moore, K. (2018).  Inferences from Happy and Angry Online Reviews: The Moderating Role of Reviewer’s Gender. AMA Winter Academic Conference, New Orleans, LA.

Moore, K., (4/2014). Eye Tracking. Iowa State University, Ames, IA.

A Neurobiological Investigation of Visual and Verbal Processing (with Jenny Lin).  Presented    at Dr. Robert Mittelstaedt Doctoral Symposium, Lincoln, Nebraska, March 29-31, 2012.

  “Positively Inequitable Actions: How Customer Delight Impacts Perceived Relatedness,” by      Christian Hinsch and Donald Lund, presented at Dr. Robert Mittelstaedt Doctoral Symposium, Discussant, 2010.