Contact Information

 

Biography

Dr. Ronald Dick is an Associate Professor of Sports Marketing at the Palumbo-Donahue School of Business.  

He was an Assistant Professor in the Sport Management Program at James Madison University from 2004-2006 where he was the Director of the Sports Sales Lab that generated more than $15,000 in ticket sales revenue for the JMU athletic department.

Dr. Dick also established the Bull Pen which provided sales training for JMU students during their internship and practicum experiences that involved informative marketing.

From 2000 to 2004 he was an Associate Professor for the Management Program at the University of New Haven.  

He has 13 years experience in the National Basketball Association with the Philadelphia 76ers and New Jersey Nets as the Director of Group Sales and Director of Sales, respectively.

In addition, Dr. Dick was the Assistant Dean for Student/Athletic Programs at Marian College and Assistant Athletic Director for Ticket Operations at the University of Houston.  

His areas of interest are the sales and sports marketing for both collegiate and professional sports organizations.

Dr. Dick is the founder of Bridging the Gap which is a sports marketing consulting company that maximizes the revenue streams of professional and collegiate marketing departments.   

Education

  • Ed.D., Temple University (2000)
  • M.B.A., St. Joseph’s University (1989)
  • B.S., St. Joseph’s University (1984) 

Awards

  • Sport & Recreation Administration Outstanding Graduate, Temple University (2005)
  • Nominee for "Professor of the Year" Award, New Haven University (2001-2003)

School

Articles in Journals

Muetzel, Z., Titlebaum, P., Dick, R., & Chen, S. (2019). Relocation & New Stadiums Trumps Winning: National Football League 2012-2017 Team Values. KAHPERD Journal, 2 (56), 39-50.

Presutti, W., & Dick, R. (in press, 2019). Transforming a University Athletic Brand: Success to Failure. Journal of Contemporary Athletics, 14 (1), 1-10.

Dick, R., Blair, J., Titlebaum, P., & Brown, M. (2016). Learn What the Luxury Suite Customer Wants. Applied Research in Coaching & Athletics, 31 (2), 224-248.

Dick, R., Titlebaum, P., Feldmann, K., & Davis, R. (2014). Acquiring and Maintaining Premium Seat Customers in the Big Four Leagues. Journal of Applied Marketing Theory, 5 (1), 1-13.

Dick, R., Trail, G.T., Kim, Y.K., Kwon, H.H., Harrolle, M., & Braunstein, J. (2012). The Effects of Vicarious Achievement on BIRGing and CORFing: Testing Moderating and Mediating Effects of Team Identification. Sport Management Review.

Dick, R., Titlebaum, P., Crow, B., & Daprano, C. (2012). Staying in the Game: Basketball Officials Perceptions. The Journal for the Study of Sports and Athletes in Education, 6 (3), 325-334.

Dick, R., Titlebaum, P., & Titlebaum, D. (2011). Food and Beverage Industry Takes a Bite Out of U.S. Luxury Suite Market. International Journal of Sport Management, 12 (4), 1-11.

Dick, R., Southall, R., & Pollack, T. (in press, 2010). Assessing Sport-Sales Training Effectiveness: To Enhance Sales Performance of Prospective Sales Employees. Journal of Applied Marketing Theory.

Dick, R., Chen, S., McNabb, A., & Tseng, Y. (2010). Preparation for an International Sport Event: The Promotional Strategies for 2009 Kaohsiung World Games. United States Sports Academy's Sports Journal.

Dick, R., Lanasa, J., Ciletti, D., & Lackman, C. (2010). Designing a Model for Improved Outcomes among Student-Athletes in Sports Education. Journal for the Study of Sports and Athletes in Education, 4 (1), 35-46.

Dick, R., Chen, S.,Chie-Der, D., & Pi-Yun, T. (in press, 2009). Comparison of Spectators and Franchise Staff's Perceptions on Effectiveness of Marketing Techniques Adopted by the Super Basketball League in Taiwan. International Journal of Entrepreneurship and Small Business, 7 (4), 466-477.

Dick, R. & Schwarz, E. (2008). Sport Marketing Across the Spectrum: Research from Emerging, Developing, and Established Scholars, Fitness Information Technology, In Press.

Zhang, M., Chen, S., & Dick, R. (2008). Fan Satisfaction Analysis of NBA Spectators: A Practical Example of Strategic Marketing. KAHPERD Journal, 44, 20-25.

Dick, R. & Turner, B. (2007). Are Fans and NBA Marketing Directors on the Same Page- A Comparison of the Value of Marketing Techniques? Sport Marketing Quarterly, 16 (3), 140-146.

Dick, R. & Kellers, P. (in press, 2006). Females in Sport- Past, Present, and Future: Perception by a Panel of Female Sport Executives. The Journal of Critical Postmodern Organization Science - Tamara, 5 (5.1), 17-23.

Dicks, R., Trail, G., Robinson, M., & Gillentine, A. (2005). Fans vs. Spectators: An Analysis of Those Who Attended Intercollegiate Football Games. Sport Marketing Quarterly, 14 (1), 43-53.

Dick, R. & Sack, A. (2003). NBA Marketing Directors' Perceptions of Effective Marketing Techniques: A Longitudinal Study. International Sports Journal, 7 (1), 88-99.

Dick, R., Singh, P., & Sack, A. (2003). Free Agency and Pay Discrimination in Major League Baseball. Sociology of Sport Journal, 20 (3), 275-286.

Dick, R., Trail, G., Robinson, M., & Gillentine, A. (2003). Motives and Points of Attachment: Fans Versus Spectators in Intercollegiate Athletics. Sport Marketing Quarterly, 12 (4), 217-227.

Articles in Proceedings

Fullerton, S., McCall, M., & Dick, R. (2019). The Twelve Beneficiaries of Legalized Sports Betting: An Exploratory Assessment. AMTP.

Dick, N., Ciletti, D., & Dick, R. (2018). Developing Reciprocal Patnerships through Community-Engaged Services Learning. NABET.

Ronkartz, K., Dick, R., Atwater, C., Baker, R., & Esherick, C. (2018). Measuring the Effectiveness of NBA Marketing Techniques: A Comparison Between Small and Large Market Teams. American Marketing, Theory, and Practice Conference.

Girard, T., Anitsal, I., Anitsal, M. Meral, & Dick, R. (2018). The Recent Trends and Best Practices for Designing Blended/Hybrid/Flipped Courses in Higher Education. American Marketing, Theory, and Practice Conference.

Dick, R. (2017). Naming Rights and Sponsorships of Sports Facilities and Teams-Where are we and where are we going? Northeastern Association of Business, Economics, and Technology, NABET.

Dick, R., Ciletti, D., & Guskey, A. (2017). The Sports Marketing Plan Revealed: A Practitioner's Guide. American Marketing, Theory, and Practice Conference.

Dick, R. & Presutti, B. (2015). Transforming a University Athletic Brand: Success to Failure A Case Study. Association of Marketing Theory and Practice Annual Conference.

Dick, R. & Famularo, A. (2014). How Does a Successful Small Market MLB Team Price their Ticket Packages Versus NFL, NHL, and NBA through Stubhub? Association of Marketing Theory and Practice Annual Conference.

Dick, R. (2011). 2009-2010 NBA Season- How has the Marketing of Tickets Changed? Association of Marketing Theory and Practice Annual Conference.

Dick, R. & Schwarz, E. (2008). The Future for a Major in Sport Marketing: Is it Time for Accreditation? Sport Marketing Association Annual Conference.

Dick, R. & Lackman, C. (in press, 2008). Segmentation Pricing Strategy in Sports Marketing: Case of a Small Market NHL Franchise. Association of Marketing Theory and Practice.

Paper Presentations

Dick, R., Ronkratz, K., & Schwarz, E. (2019). A Historical Study of Measuring the Effectiveness of the NBA Marketing Techniques Used to Increase Home Game Attendance for the 2018-2019 Season. Sport Marketing Association, Chicago,
Illinois.

Fullerton, S., McCall, M., & Dick, R. (2019, March). The Twelve Beneficiaries of Legalized Sports Betting: An Exploratory Assessment. AMTP, Charleston, South Carolina.

Girard, T., Anitsal, I., Anitsal, M. Meral, & Dick, R. (2018). The Recent Trends and Best Practices for Designing Blended/Hybrid/Flipped Courses in Higher Education. American Marketing, Theory, and Practice Conference, Ponte Vedra Beach, Florida.

Ronkartz, K., Dick, R., Atwater, C., Baker, R., & Esherick, C. (2018). Measuring the Effectiveness of NBA Marketing Techniques: A Comparison Between Small and Large Market Teams. American Marketing, Theory, and Practice Conference, Ponte Vedra Beach, Florida.

Dick, R. & Southall, R. (2017). The Effects of the Cost of Tuition with the Decline of Attendance at Division I Sporting Events. College Sport Research Institute. Columbia, SC.

Dick, R., Girard, T., Anitsal, I., Ciletti, D., & LeMay, S. (2017). The Best Practices to Eliminate Distraction due to Mobile Device Usage in Classrooms Without Creating a Negative and Hostile Classroom Experience. American Marketing, Theory, and Practice Conference.

Dick, R., Ciletti, D., & Guskey, A. (2017). The Sports Marketing Plan Revealed: A Practitioner's Guide. American Marketing, Theory, and Practice Conference. Myrtle Beach, SC.

Dick, R., Crow, B., & Branch, D. (2016). The Re-Branding of USM after Logo Copyright Infringement (University of Iowa). American Marketing, Theory, and Practice Conference, Simone Island, Georgia.

Dick, R., Ciletti, D., Greenberg, S., Haupt, C. R., Luchs, R., & Ramos, D. (2014). Stepping Up to the Plate: Consideration of Sustainability in Sport. North American Society for Sport Management, Pittsburgh, Pennsylvania.

Dick, R. (2014). 471 Sports Mgt./Mkt. Academic Programs in USA are there enough Jobs? Sport Marketing Association Annual Conference, Philadelphia, Pennsylvania.

Dick, R. & Lanasa, J. (2013, March). Where and How are The Sports Marketing Jobs Presented to our Students? American Marketing, Theory, and Practice Conference, Charleston, South Carolina.

Dick, R., Branch, D., & Southall, R. (2012). QR Codes: Fad or Fancy? Association of Marketing Theory and Practice Annual Conference, Myrtle Beach, South Carolina.

Dick, R. (2012, October). Discussion of the Importance of a Class in Sports Sales and Revenue Production. Sport Marketing Association Annual Conference, Orlando, Florida.

Dick, R. & Chen, S. (2011, October). The Famous Star: A Pedagogic Model of Sport Event Marketing. Sport Marketing Association, Houston, Texas.

Dick, R., Gacio-Harrolle, M., & Trail, G. (2010). Is Cross-Over Marketing Effective for Collegiate Women's and Men's Basketball? North American Society for Sport Management, Tampa Bay, Florida.

Dick, R., Downs, T., & Schwarz, E. (2009). Round Table- Financial Benefit with a Social Deficit? The Case of Beer Advertising in College Sport. College Sport Research Institute, Chapel Hill, North Carolina.

Dick, R., Southall, R., & Southall, D. (2009). Metadiscrete Experiential Learning 3.0: Integrated, Year-long Sport-Management. Sport Marketing Association Annual Conference, Cleveland, Ohio.

Dick, R. & Southall, R. (2009, April). Death of a Program: Hibbing Community College's Failed Football Experiment. College Sport Research Institute, Chapel Hill, North Carolina.

Dick, R. (2008, November). The Revenue Streams of a Professional Sport Organization. Sport, Entertainment, and Venues Tomorrow (SEVT.org) Conference, Columbia, South Carolina.

Dick, R. (2008, September). Bridging the Gap to a Job in Sports Sales. Three-day seminar at the University of North Carolina (UNC), Chapel Hill, North Carolina.

Dick, R., Yu Kyoum, K., Trail, G., Gacio, M., & Braunstein, J. (2008, June). Testing Mediating and Moderating Effects of Team Identification on the Vicarious Achievement to BIRFing/CORFing Relationship. North American Society for Sport Management, Toronto, Canada.

Dick, R., Southall, R., & Van Stone, J. (2008, June). Bridging the Gap: Design, Development, Implementation, and Evaluation of a Sport-Ticket Sales Training Program. North American Society for Sport Management, Toronto, Canada.

Dick, R. & Van Stone- VP of Sales, Washington Capitals, J. (2008, June). Dialing for Dollars- Sport Sales Training. Event & Arena Marketing Conference, Washington, District of Columbia.

Dick, R., Southall, R., & Derda, B. (2007, November). Bridging the Gap: A Rationale for Expanding Sport-Sales Training Experiential Elements. Sport Marketing Association Annual Conference, Pittsburgh, Pennsylvania.

Dick, R. & Reese, J. (2007, November). The Impact of Student Ticketing Systems on Sales and Attendance in Intercollegiate Athletics. Sport Marketing Association Annual Conference, Pittsburgh, Pennsylvania.

Dick, R., Southall, R., & Derda, R. (2007, November). Taking it to the Next Level: A Rationale for Expanding Sport-Sales Training Experiential Elements. Sport Marketing Association Annual Conference, Pittsburgh, Pennsylvania.

Dick, R. & Southall, R. (2007, June). Developing a Metadiscrete Sports-Sales Training Program: Utilizing Research-Based Program Evaluation. North American Society for Sport Management, Miami, United States of America.

Dick, R. & Turner, B. (2007, June). Marketing Techniques and Research in the NBA: Current Trends and Issues. North American Society for Sport Management, Miami, United States of America.

Dick, R. (2007, March). The BCS. CFA. NCAA, and the Big Six Conferences. Will there be a D-IA Super Conference with an NFL-type Playoff System for College Football? The Drake Group, Cleveland, Ohio.

Dick, R., Southall, R., Irwin, R., & Kadlecek, J. (2006, November). Evaluating the Effectiveness of the Metadiscrete Sales Training Programs. Sport Marketing Association, Denver, Colorado.

Dick, R., Southall, R., & McKelvey, S. (2006, June). Theory and Practice in Action: Experiential Learning in Sports Sales Training. North American Society for Sport Management, Kansas City, Missouri.

Dick, R., Gacio-Harrolle, & Mather, M. J. (2005). Replication and Validation of the Fan and Spectator Model. Sport Marketing Association, Phoenix, Arizona.

Dick, R., Turner, B. (2005). Comparing the Perceptions of Marketing Techniques Used to Increase Home Game Attendance for NBA Ticket Holders and Directors of Marketing. Sport Marketing Association, Phoenix, Arizona.

Dick, R. (2005). The Evolution of Female Sports and Women Executives in the Athletic World. Standing Conference for Management and Organization Inquiry, Philadelphia, Pennsylvania.

Dick, R. (2004). Marketing Techniques Effectiveness: Comparing the Perceptions of NBA Marketing Directors and NBA Ticket Holders. Sport Marketing Association, Memphis, Tennessee.

Dick, R., Turner, B., & Greenwell, C. (2004). Marketing Intercollegiate Athletics at the Division-III Level. Sport Marketing Association, Memphis, Tennessee.

Dick, R. & Bradish, C. (2003). Bobble All The Way to the Bank? An Examination of the Effectiveness of the Bobblehead-Doll Promotion. Sport Marketing Association, Gainesville, Florida.

Dick, R., Robinson, M. Crow, B., & Sack, A. (2002). Round table-A Call to Action or Unrealistic Expectations: A Discussion of the Knights Commission Report, Canmore, Alberta, Canada.

Dick, R. (2002). How NBA Directors of Marketing Attract Capacity Crowds: A Longitudinal Study, Canmore, Alberta, Canada.

Chapters/Books

Dick, R. & Southall, R. (2010). Sales and Revenue Generation in Sport. In Practitioners Perception of Sport Management (pp. 187-216): Kendall-Hunt