Contact Information


Dr. Ryan Luchs is Chair of the Management and Marketing Department and is an Associate Professor in Marketing. He joined Duquesne University in 2008.  Dr. Luchs has taught Digital Marketing, Sales, Consulting, Operations, and Entrepreneurship courses. In addition to his role at Duquesne, Dr. Luchs is an investor and board member of several small businesses through an investment fund he established in 2019.  Dr. Luchs' research interests include topics related to B2B Marketing Strategy and Retailing. His articles have appeared in several top outlets including Journal of Retailing and Management Science. 


  • Ph.D., University of Pittsburgh
  • M.B.A., University of Pittsburgh
  • B.S., Pennsylvania State University

Profile Information

Articles in Journals

Obeng, E., Luchs, R., Inman, J., & Hulland, J. (2016).  Survival of The Fittest: How Competitive Service Overlap and Retail Format Impact Incumbents' Vulnerability to New Entrants. Journal of Retailing, 92 (4), 383-396, doi:

Drake, M. J., Luchs, R., & Mawhinney, J. (2015). International Supply Chain Management Courses: Semester-Long Versus Study-Abroad. Journal of Teaching in International Business, 26 (3), 164-176.  

Sarkees, M. & Luchs, R. (2015). The Influence of Marketing and Innovation Investments on Alliance Type Choice. Journal of Business & Industrial Marketing.

Saban, K. & Luchs, R. (2011). The Benefits of Governing with a Trust-Centric Strategy. The Journal of Leadership, Accountability and Ethics, 8 (3), 43-55.

Ciletti, D., Lanasa, J., Ramos, D., Luchs, R., & Lou, J. (2010).  Sustainability Communication in North American Professional Sports Leagues: Insights from Website Self-Presentations. International Journal of Sport Communication, 3 (1), 64-91.

Luchs, R., Geylani, T., Dukes, A., & Srinivasan, K. (2010). The End of the Robinson-Patman Act? Evidence from Legal Case Data. Management Science, 56 (12), 2123-2133.

Guskey, A., Luchs, R. J., & Min, X. (2010). The Role of Refund Policy and Complaint Response Time in Determining Customer Satisfaction and Repurchase Intent. Journal of Applied Marketing Theory, 1 (1), 1-15.

Paper Presentations

Obeng, E. & Luchs, R. (2016). Survival of The Fittest: How Service Portfolios Impact Incumbents' Vulnerability to New Entrants. American Marketing Association Winter Educators' Conference, Las Vegas, Nevada.

Obeng, E., Luchs, R., Inman, J., & Hulland, J. (2013, August). Survival of The Fittest: How Competitive Overlap and Retail Format Impact Incumbents' Vulnerability". AMA Summer Educators Conference, Boston, Massachusetts.  

Luchs, R. (2012, February). Do Firms Stick to Their Knitting? The Influence of Marketing and Innovation Investments on Alliance Type Choice. AMA Winter Educators Conference Proceedings, St. Petersburg, Florida.

Marley, K. & Luchs, R. (2011). Do sustainability practices drive supply chain performance? A multi-industry study using secondary data. Decision Sciences Institute Annual Meeting, Boston, Massachusetts.

Sarkees, M. & Luchs, R. (2010). Investments in Marketing and Innovation: The Impact on Alliance Type Choice and Firm Performance. 1st Annual 'Collaborating Across Disciplines' PSGV Research Symposium, Malvern, Pennsylvania.

Ciletti, D., Lanasa, J., Ramos, D., Luchs, R., Lou, J., & 2010. Evidence of Sustainability Communication in Major League Baseball: A Website Analysis. Paper presented at the Association of Marketing Theory and Practice.

Luchs, R., Geylani, T., Dukes, A., & Srinivasan, K. (2009). Is The Robinson-Patman Act Dead? Informs Marketing Science, Ann Arbor, Michigan.

Luchs, R., Sun, B., & Inman, J. J. (2008, June). A Dynamic Structural Model of Store Choice. Informs Marketing Science, Vancouver, Canada.

Luchs, R., Inman, J. J., & Shankar, V. (2006, June). Channel Blurring: An Analysis of the Evolving Retail Market Structure. Informs Marketing Science, Pittsburgh, Pennsylvania.

Luchs, R. (2005). An Examination of Brand Sales Volume Variation Across Retail Chains. Informs Marketing Science. Atlanta, GA.


Luchs, R., Lessard, D., & Sroufe, R. (2013). Aluminum vs. Plastic: A Life-Cycle Perspective on the Use of These Materials in Laptops. In M. Drake (Ed.), The Applied Business Analytics Casebook: Applications in Supply Chain Management, Operations Management, and Operations Research. FT Press: US.

Luchs, R.  & Sarkees, M. (2011). Stochastic Frontier Estimation in International Marketing Research: Exploring Untapped Opportunities. In M. Sarstedt, M.Schwaiger, & C. Taylor, Advances in International Marketing, Vol. 22 (Measurement and Research Methods in International Marketing) (6) 99-114. Emerald Group Publishing Limited.