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Biography

Dr. Georgiana Craciun is an Associate Professor of Marketing at the Palumbo-Donahue School of Business. She teaches Introduction to Marketing and Research Applications Marketing. She previously served as the Harry W. Witt Faculty Fellow in Marketing.

Dr. Craciun has taught consumer behavior, advertising and publication relations, and marketing research courses at Loyola University Maryland, University of Pittsburgh, Slippery Rock University, and La Roche College.

Her research interests include consumer information disclosure in electronic commerce, consumer decision making in online environments, consumer welfare and public policy, and innovation in teaching methods.

Her work has appeared in scholarly journals such as the Journal of Business Research, Computers in Human Behavior, Journal of Consumer Behaviour, Journal of Marketing Education, and Marketing Education Review.

Additionally, her research has been presented at such conferences as the Association for Consumer Research, the American Marketing Association, Marketing and Public Policy, and the Society for Marketing Advances.

Education

  • Ph.D., Business Administration, University of South Carolina
  • M.S., Global Management and Development, University of Antwerp, Antwerp, Belgium
  • B.S., Economics, Academy of Economic Studies, Bucharest, Romania

School

Duquesne University
  • Presidential Scholarship Award, 2021-2022

Palumbo-Donahue School of Business
  • Harry W. Witt Faculty Fellow, 2021-2024
  • Dean's Award for Excellence in Research, 2020-2021
  • Excellence in Scholarly Accomplishment, 2019-2020
  • Excellence in Scholarly Accomplishment, 2018-2019
  • Faculty Research Grant, 2017 and 2018
  • Summer Research Grant, 2015, 2016, and 2017

External

  • Best Paper Award, WeB Conference, The Seventeenth Workshop on e-Business, 2018
  • Research Grant, The Lattanze Center at Loyola College in Maryland, 2009
  • Junior Faculty Sabbatical Research Grant, Loyola College in Maryland, 2008
  • Sheth Doctoral Consortium Fellow, American Marketing Association, 2003
  • Graduate Research and Teaching Fellowship, University of South Carolina, 2000-2005
Articles in Journals

Moore, K., & Craciun, G. (2024). Learning Styles in the Flipped Classroom. Marketing Education Review.

Craciun, G., Zhou, W., & Shan, Z. (2020). Discrete emotions effects on electronic word-of-mouth helpfulness: The moderating role of reviewer gender and contextual emotional tone. Decision Support Systems, 130 (3).

Moore, K., & Craciun, G. (2020). Fear of Missing Out and Personality as Predictors of SNS Usage: The Instagram Case. Psychological Reports, 124 (4), 1761-1787.

Craciun, G., & Moore, K. (2019). Credibility of negative online product reviews: Reviewer gender, reputation and emotion effects. Computers in Human Behavior, 97, 104-115.

Craciun, G. (2018). Choice Defaults and Social Consensus Effects on Online Information Sharing: The Moderating Role of Regulatory Focus. Computers in Human Behavior, 88, 89-102.

Craciun, G., Shin, D., & Zhang, J. Q. (2017). Safe driving communication: A regulatory focus perspective. Journal of Consumer Behaviour.

Bui, M., Droms, C. M., & Craciun, G. (2014). The Impact of Attitudinal Ambivalence on Weight Loss Decisions: Consequences and mitigating factors. Journal of Consumer Behaviour, 13 (4), 303-315.

Corrigan, H., Craciun, G., & Powell, A. (2014). How does Target know so much about its customers? Utilizing customer analytics to make marketing decisions. Marketing Education Review, 24 (3), 159-165.

Corrigan, H., & Craciun, G. (2013). Asking the Right Questions: Using Student-Written Exams as an Innovative Approach to Learning and Evaluation. Marketing Education Review, 23 (1), 31-35.

Corrigan, H., & Craciun, G. (2012). Wearing More Than One Hat: Improving Student-Authored Case Longevity While Encouraging Additional Student Roles. Marketing Education Review, 22 (1), 33-37.

Zhang, J. Q., Craciun, G., & Shin, D. (2010). When does electronic word-of-mouth matter? A study of consumer product reviews. Journal of Business Research, 63, 1336-1341.

Craciun, G., & Corrigan, H. B. (2010). An Integrative Experiential Learning Project in the Undergraduate Branding Course: Creating a Marketing Department Brochure. Journal of Marketing Education, 32 (3), 116-127.