Digital Communication Professional Development Available!

These monthly learning opportunities will educate and guide those who create and manage the marketing content that promotes the University’s programs, experiences and successes to prospective students and families—important work driven by colleagues in various roles across campus.

By attending the sessions, staff, faculty and leadership will gain a deeper understanding of industry best practices and expectations, and how our work aligns.

All Digital Content Matters

DMC’s Content Matters sessions deliver education, awareness, tips and “how-tos” to help produce web content that drives enrollment. Now, we're happy to expand these training and best practice opportunities by integrating two additional digital communication initiatives: Social Media Workgroup and Campus Communicators.

Register for the First New-Format Session

On Wednesday, March 19, at 2 p.m., Social Media Director Ian Hurley will help you set social media goals and discuss how to establish key performance indicators (KPIs).

Setting goals and establishing parameters for how your social media content is performing are important for helping to guide your content strategy. This approach will focus your work, allow you to maximize your efficiency and help your area of campus achieve greater goals.

If you run social accounts or manage individuals who do, you’re strongly encouraged to “be in the know,” and register for this session.

Register & Mark Your Calendars

•  March 19 – Social Media Workgroup: Social Goals and KPIs
• Wednesday, April 23 – Content Matters for Web Editors: Accessibility on the Web
• Wednesday, May 21 – Campus Communicators: Prepared for Anything: Advertising Campaign Best Practices

Future Topics

Each month, a new session invite will be sent. Want to be added to the invite list? Let%20us%20know.

Social Media Workgroup Topics:

• Making Sense of Analytics
• Accessibility in Photos, Graphics, Video and Audio
• Content Generation and Production.

Campus Communicators Topics:

• What's the Story? Working Alongside Students Who Live Out Our Mission
• DU In the News: Connecting Ideas to Reach Beyond What's Familiar
• Conveying the Excitement of Bigger Goals: Our Brand's Visual Expression.

Content Matters for Web Editors Topics:

• Spring and Fall Webathons (topics TBD)
• You can also revisit the brand study presentation from this past January.

By learning together to expand our professional horizons, we can collectively make meaningful strides toward the University’s bigger goals.