In conjunction with the Institute, three media department faculty members, including Institute Fellow Dr. Pamela E. Walck, are conducting a first-of-its-kind study titled "Trust in Local News Media: How Consumers Value News and Journalism Ethics."
Through a county-wide survey and focus group discussions, this multi-faceted project examines the views of Allegheny County residents regarding local, national and international news sources.
Driving this research project is the idea that while the public's need for accurate information has never been greater, it comes at a time when trust in news media has steadily deteriorated both locally and nationally.
Questions include the following: How do local media habits influence audience perceptions? How do citizens define "news" and "information" and are these concepts the same thing? And how do those personal definitions influence the way individuals view media?
The survey launched in June 2022 with a new round of focus groups scheduled for fall 2023.
News Information
Departments, Centers, and Offices
Published
August 31, 2023