The Certificate in Business Management is available to students outside of the School of Business who wish to pursue a business-related career within their discipline. Examples include careers in the music industry, health care, pharmaceutical sales, public and private school administration, entrepreneurship and new business creation.
Certificate in Business Management
Degree
Certificate
Required Courses
This course takes a three-pronged approach for instilling in students actionable knowledge
critical for navigating the opportunities and challenges inherent in managing themselves
and others in organizations. First, students review contemporary management research,
focusing, for example, on micro-level theories of motivation and decision-making,
meso-level theories of teamwork and leadership, and macro-level theories of organizational
culture and structure. Second, students apply these theories to analyze real-world
situations, to generate and evaluate alternative courses of action, and to recommend
and defend best courses of action. Third, students are provided opportunities to enhance
their interpersonal and teamwork skills as well as their communication skills, which
are essential in the workplace.
Marketing and Business Development is designed to educate students about the organizational
functions of marketing and business development and their impact on organization success,
society and the economy. In this course, students acquire comprehensive knowledge
about marketing concepts, programs and strategies to develop sustainable relations
with the market and create mutual value for the organization and its stakeholders.
The course emphasizes business development which includes personal selling strategies,
product and service innovation, strategic market system alliances and new market development.
The challenges marketing professionals face are analyzed and ethical ways of approaching
them are identified. Through the use of projects, written assignments, case discussions,
and newsworthy marketing issues and trends, students are encouraged to apply the marketing
process to managerial situations and opportunities.
“What do information systems have to do with business,” you ask? Everything! A profound
and fundamental shift is underway in our economy. A shift away from an industrial-based
to an information-based economy. The information-based economy has complex implications
for the management of the modern enterprise. The goal of this course is for students
to see how modern businesses use information systems to increase profitability, gain
market share, improve customer service, and manage inventory and daily operations
across a wide variety of fields, including accounting, finance, marketing, and supply
chain management. The course also highlights how innovative firms are constantly experimenting
with new types of products, production processes, organizational structures, and competitive
strategies that can only be enabled through the use of information systems. In other
words, information systems provide the foundation for modern business enterprises.
The information economy also has important and irrevocable workforce implications.
Tremendous demand will exist for employees that can combine technical skills with
business insight to create value for their organizations. Accordingly, this course
is also designed to both explore careers in Information Systems & Technology (IST)
and demonstrate how Information Systems (IS) can be utilized in any career to facilitate
personal and organizational success. The course approaches the above topics by developing
requisite technology concepts and skills required for success and efficiently and
effectively applying those skills in a business context.
Develops analytical thinking skills and designed to make students better decision-makers.
Provides students with the opportunity to identify, infer, analyze, and apply critical
thinking and decision-making skills to an organization. Great emphasis is placed on
preparing students to think like managers who can deal clearly, rationally, and creatively
in a dynamic workplace. In addition, it addresses formal, optimal models as well as
behavioral descriptive models. Students will consider risk, decision and outcome evaluation,
and assessment of arguments on opposing sides. Equips students with concrete skills
in critical thinking and decision making that will allow them to identify, interpret,
evaluate and solve organizational problems, as well as provide necessary strategic
direction.
This course introduces the fundamentals of salesmanship and the problems confronted
by the sales manager. Emphasis will be placed on developing an understanding of production
planning, pricing, market analysis and specific areas of sales management. Attention
will be given to management of the sales force, recruitment, selection and ethical
considerations. Software will be integrated into this course to reflect current trends
in sales management and the selling function.
An introductory course that provides an understanding of terminology and key concepts
and requires students to create a business plan. The course utilizes entrepreneurs
who have started businesses. This course is required for students prior to enrolling
in other Entrepreneurship courses.