Christina Kuchmaner

Assistant Professor of Marketing
Palumbo-Donahue School of Business
Marketing

930 Rockwell Hall
Phone: 412.396.6257
kuchmanerc@duq.edu

Education:

Ph.D., Marketing, Kent State University
MBA, Youngstown State University
BSBA, Youngstown State University
Bio

Christina Kuchmaner is an Assistant Professor of Marketing at Duquesne University. Dr. Kuchmaner teaches introduction to marketing, digital marketing, and other marketing topics in the undergraduate program.

Christina's research interests include brand authenticity, consumer networks, psychological ownership, and digital marketing technologies. Her work has been published in the Journal of Interactive Marketing and the Journal of Consumer Behaviour.

Prior to joining Duquesne's faculty, Dr. Kuchmaner was an Assistant Professor at the University of Northern Colorado in Greeley, Colorado. She holds a Ph.D. in Marketing from Kent State University, as well as an M.B.A. and B.S.B.A. in Marketing Management from Youngstown State University. She has worked in the nonprofit and for-profit sectors in both agency and in-house marketing positions.

CV

Publications

Publications

Kuchmaner, Christina A. and Jennifer Wiggins (2020), "Do I Seem Real to You? The Role of External Audiences in the Consumption-Driven Self-Authentication Process," Journal of Consumer Behaviour, 1-12, https://doi.org/10.1002/cb.1878.

Kuchmaner, Christina A., Jennifer Wiggins and Pamela E. Grimm (2019), "The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions," Journal of Interactive Marketing, (47), 129-43, https://doi.org/10.1016/j.intmar.2019.05.006.

Conference Proceedings & Presentations

Kuchmaner, Christina, Jennifer Wiggins and Pamela E. Grimm (2018), "A Brand Community's Response to the Brand's Transgression: The Role of Collective Psychological Ownership," Association for Consumer Research Conference, Dallas, TX.

Kuchmaner, Christina, Jennifer Wiggins and Pamela E. Grimm (2018), "A Brand Community's Response to the Brand's Transgression: The Role of Collective Psychological Ownership," 2018 Kent State Graduate Research Symposium, Kent, OH.

Kuchmaner, Christina, Jennifer Wiggins and Pamela E. Grimm (2017), "A Brand Community's Response to the Brand's Transgression: The Role of Collective Psychological Ownership," Association for Consumer Research Conference, San Diego, CA, Working Paper.

Kuchmaner, Christina, Jennifer Wiggins and Colin Campbell (2017), "It's Not Us, It's Me: When Co-Production Leads Consumers to Abandon a Firm for a Do-It-Yourself Alternative," Association for Consumer Research Conference, San Diego, CA, Working Paper.

Kuchmaner, Christina, Jennifer Wiggins and Colin Campbell (2017), "When Co-Production Leads Consumers to Abandon a Firm for a Do-It-Yourself Alternative," 2017 Kent State Graduate Research Symposium, Kent, OH.