Corporate Communication

Corporate Communication

Corporate Communication is a management communication discipline that fosters effective, responsible, and sustainable organizations and institutions. As a student in this program, you develop competencies in public relations, marketing communication, event planning, employee and community relations, communication management, and conflict negotiation. Corporate Communication majors pursue careers in non-profit and for-profit organizations that require strategic communication leadership to connect these organizations to their internal and external publics.

Wish to enhance your major? You may take up to 15 additional credits that allows you to supplement the major with additional coursework and internships that will set you up for success after graduation.

 

Program Type

Major

Degree

Bachelor's

School

McAnulty College and Graduate School of Liberal Arts

Duration

4-year

Required Credit Hours

30

Program Requirements

  • COMM 301W History of Communication
  • COMM 494W Communication Ethics
  • COMM 204 Professional Communication in IMC

Select two:

  • COMM 206 Communication in the Marketplace
  • COMM 201 Human Communication in a Technological Age
  • COMM 407 Intercultural Communication

Students select five (5) electives in consultation with their success coach, including, but not limited to:

  • COMM 456W Organizational Communication
  • COMM 427 Communication Management
  • COMM 350 Communication & Community Relations
  • COMM 463 Strategic Corporate Communication
  • COMM 430 IMC Strategies I: PR
  • COMM 387 Event Planning: Comm. Architecture
  • COMM 445 Non-Profit Development & Philanthropy Communication
  • COMM 342 Environmental Communication
  • COMM 432 IMC: Brand, Identity, Reputation
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