Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a strategic communication discipline that draws together advertising, public relations and marketing. Students can develop competencies in advertising, public relations, event planning, emerging communication technologies, community relations, visual communication, and branding. Integrated Marketing Communication majors pursue careers in advertising and public relations agencies, consulting firms, and positions requiring strategic communication planning and strategy.

Wish to enhance your major? You may take up to 15 additional credits that allows you to supplement the major with additional coursework and internships that will set you up for success after graduation.

 

Program Type

Major

Degree

Bachelor's

School

McAnulty College and Graduate School of Liberal Arts

Duration

4-year

Required Credit Hours

30

Program Requirements

  • COMM 301W History of Communication
  • COMM 494W Communication Ethics
  • COMM 206 Communication in the Marketplace

Select one:

  • COMM 201 Human Communication in a Technological Age
  • COMM 407 or 114 Intercultural Communication
  • COMM 204 Professional Comm. in IMC (recommended)
  • COMM 202 Business & Professional (can be substituted if needed)

Select three:

  • COMM 330 IMC Functions I: PR
  • COMM 333 IMC Functions II: Ad
  • COMM 430 IMC Strategies I: PR
  • COMM 433 IMC Strategies II: Ad
  • COMM 436 IMC: Coordinating Ad & PR
Students select one additional communication elective in consultation with advisors.