Georgiana Craciun

Harry W. Witt Faculty Fellow in Marketing, Associate Professor of Marketing
Palumbo-Donahue School of Business
Marketing

816 Rockwell Hall
Phone: 412.396.2623
craciung@duq.edu

Education:

Ph.D., Business Administration, University of South Carolina M.S., Global Management and Development, University of Antwerp, Antwerp, Belgium B.S., Economics, Academy of Economic Studies, Bucharest, Romania
Biography

Georgiana Craciun earned her Ph.D. from the University of South Carolina. Her research interests include consumer information disclosure in electronic commerce, consumer decision making in online environments, consumer welfare and public policy, and innovation in teaching methods. Her work has appeared in scholarly journals such as the Journal of Business Research, Computers in Human Behavior, Journal of Consumer Behaviour, Journal of Marketing Education, and Marketing Education Review. Additionally, her research has been presented at such conferences as the Association for Consumer Research, the American Marketing Association, Marketing and Public Policy and the Society for Marketing Advances.

Formerly, Professor Craciun taught Introduction to Marketing, Consumer Behavior, Advertising and Public Relations, and Marketing Research at Loyola University Maryland, University of Pittsburgh, Slippery Rock University, and La Roche College.

At Duquesne, Georgiana is currently teaching Introduction to Marketing and Research Applications Marketing.

Educational Background

Ph.D. in Business Administration, Marketing
University of South Carolina
Columbia, SC

Master in Global Management and Development
University of Antwerp
Antwerp, Belgium

Bachelor of Science, Economics
Academy of Economic Studies
Bucharest, Romania

Academic Honors, Grants and Awards

•School of Business Administration Summer Research Grant, Duquesne University, 2015, 2016, and 2017
•Faculty Research Grant, Duquesne University, 2017 and 2018
•The Lattanze Center @ Loyola College in Maryland Research Grant, 2009
•Loyola College in Maryland Junior Faculty Sabbatical Research Grant, 2008
•Beta Gamma Sigma
•American Marketing Association Sheth Doctoral Consortium Fellow, 2003
•Graduate Research and Teaching Fellowship, University of South Carolina 2000-2005

Publications

Publications webpage

Google Scholar

ORCID

Articles in Journals

Moore, K., & Craciun, G. (in press, 2020).  Fear of missing out and personality as predictors of SNS usage:  The Instagram case.  Psychological Reports.

Cracium, G., Zhou, W., & Shan, Z. (2020). Discrete emotions effects on electronic word-of-mouth helpfulness: The moderating role of reviewer gender and contextual emotional tone. Decision Support Systems., doi: https://doi.org/10.1016/j.dss.2019.113226.

Craciun, G., & Moore, K. (2019). Credibility of negative online product reviews: Reviewer gender, reputation and emotion effects. Computers in Human Behavior.

Craciun, G. (2018). Choice Defaults and Social Consensus Effects on Online Information Sharing: The Moderating Role of Regulatory Focus. Computers in Human Behavior.

Craciun, G., Zhang, J.Q. & Dongwoo, S. (2017). Aggressive Driving and Safe Driving Communication: A Regulatory Focus Perspective. Journal of Consumer Behaviour.

Bui-Nguyen, M, Droms, C. M. & Craciun, G. (2014). Weighing the Good and Bad: Examining Attitudinal Ambivalence towards Actions and the Outcome of Losing Weight. Journal of Consumer Behaviour, 13, 303-315.

Corrigan, H. B., Craciun, G. & Powell, A. (2014). How Does Target Know So Much About Its Customers? Utilizing Customer Analytics to Make Marketing Decisions. Marketing Education Review, Cases for Classroom Use, 24 (3), 159-165.

Corrigan, H. B. & Craciun, G. (2013). Asking the Right Questions: Using Student-Written Exams as an Innovative Approach to Learning and Evaluation. Marketing Education Review, Special Issue on Teaching Innovations, 23 (1), 31-35.

Corrigan, H. B. & Craciun, G. (2012). Wearing More Than One Hat: Improving Student-Authored Case Longevity While Encouraging Additional Student Roles. Marketing Education Review, Special Issue on Teaching Innovations, 22 (1), 33-38.

Craciun, G. & Corrigan, H. B. (2010). An Integrative Experiential Learning Project in the Undergraduate Branding Course: Creating a Marketing Department Brochure. Journal of Marketing Education, 32 (2), 116-127.

Zhang, J. Q., Craciun, G. & Shin, D. (2010). When Does Electronic Word-of-Mouth Matter? A Study of Online Consumer Product Reviews. Journal of Business Research, 63 (12), 1336-1341.

Articles in Proceedings

Craciun, G. (2020). Online Social Networks Disclosure: The Effect of Choice Defaults on Maximizers' Propensity to Share Personal Information. AMA Winter Educators' Conference.

Craciun, G., & Moore, K. (2019). Credibility of Negative WOM Reviewer Gender, Reputation and Emotion Effects. AMA Winter Educators' Conference.

Craciun, G., & Moore, K. (2019). Personality and Fear of Missing Out as Predictors of Instagram Usage and Social Networking Addiction. AMA MArketing and Public Policy Conference.

Craciun, G., Zhou, W., & Shan, Z. (2019). No One Trusts Emotional Women? Measuring the Impact of Discrete Emotions on Review Helpfulness. AMA Winter Educators' Conference.

Craciun, G., & Moore, K. (2018). Inferences from Happy and Angry Online Reviews: The Moderating Role of Reviewer's Gender. American Marketing Association Winter Educators' Conference.

Craciun, G., & Moore, K. (2018). Gender Biases in Online Word of Mouth. Society for Consumer Psychology Conference.

Zhe, S., Zhou, W. & Craciun, G. (2018). No One Trusts Emotional Women? Measuring the Impact of Discrete Emotions on Review Helpfulness, competitive paper, 17th Workshop on e-Business (WeB), San Francisco, CA.

Craciun, G. & Moore, K. (2018). Inferences from Happy and Angry Online Reviews: The Moderating Role of Reviewer's Gender, competitive paper, American Marketing Association Winter Academic Conference, New Orleans, LA.

Craciun, G. & Moore, K. (2018). Gender Biases in Online Word of Mouth, poster presentation, Society for Consumer Psychology Annual Winter Conference, Dallas, TX.

Hutto, A., Craciun, G. & Clarke, T. (2017). Project Based Learning with Clients: Guidance for Novice Marketing Instructors, special session presentation, Marketing Management Association Fall Educator's Conference, Pittsburgh, PA.

Craciun, G. (2016). Default Effects on Online Information Disclosure: A Regulatory Focus Perspective, poster presentation, Society for Consumer Psychology Annual Winter Conference, St. Pete Beach, FL.

Corrigan, H. B. & Craciun, G. (2014). Effective Strategies for Teaching Introductory Marketing Using a Marketing Tool Kit, competitive paper, Marketing Management Association Fall Educators' Conference, San Antonio, TX.

Bui-Nguyen, M., Droms, C. M. & Craciun, G. (2013). Weighing the Good and Bad: An Investigation into the Effect of Attitudinal Ambivalence on Changing Health Behaviors, competitive paper, Association for Consumer Research, Chicago, IL.

Corrigan, H. B. & Craciun, G. (2011). Student-Written Exams: An Innovative Approach to Learning and Evaluation, competitive paper, Society for Marketing Advances, Memphis, TN .

Corrigan, Hope B. & Craciun, G. (2010). An Innovative Approach in Using Student Authored Cases," competitive paper, Society for Marketing Advances, Atlanta, GA.

Craciun, G., Jason Q Zhang & Shin, D. (2009). Promoting Safety versus Preventing Aggressiveness: A Comparison Between Gain and Loss Framed Messages in Safe Driving Campaigns, competitive paper, Marketing and Public Policy, Washington D.C.

Craciun, G., Zhang, J. Q. & Shin, D. (2009). The Impact of Regulatory Focus on Aggressive Driving Among Young Adults," competitive paper, Academy of Marketing Science, Baltimore, MD.

Craciun, G. & Madden, T. (2002). A New Look at How Attitude Toward the Ad Influences Brand Attitudes and Purchase Intentions, competitive paper, American Marketing Association Summer Academic Conference, San Francisco, CA.

Paper Presentations

Craciun, G. (2020). Online Social Networks Disclosure: The Effect of Choice Defaults on Maximizers' Propensity to Share Personal Information. AMA Winter Educators' Conference, San Diego, California.

Craciun, G. & Moore, K. (2019). Credibility of Negative WOM. Reviewer Gender, Reputation and Emotion Effects. AMA Winter Educators' Confernce, Austin, Texas.

Craciun, G., Zhou, W., & Shan, Z. (2019). No One Trusts Emotional Women? Measuring the Impact of Discrete Emotions on Review Helpfulness. AMA Winter Educators' Confernce, Austin, Texas.

Moore, K. & Craciun, G. (2019). Personality and Fear of Missing Out as Predictors of Instagram Usage and Social Networking Addiction. AMA MArketing and Public Policy Conference, Washington, District of Columbia.

Craciun, G. & Moore, K. (2018). Inferences from Happy and Angry Online Reviews: The Moderating Role of Reviewer's Gender. American Marketing Association Winter Educators' Conference, New Orleans, Louisiana.

Zhou, W., Shan, Z., & Craciun, G. (2018). No One Trusts Emotional Women? Measuring the Impact of Discrete Emotions on Review Helpfulness. The Seventeenth Workshop on e-Business (WeB 2018), Santa Clara, California.

Craciun, G. & Moore, K. (2018). Inferences from Happy and Angry Online Reviews: The Moderating Role of Reviewer's Gender. American Marketing Association Winter Academic Conference, New Orleans, LA.

Hutto, A., Craciun, G. & Clarke, T. (2017). Project Based Learning with Clients: Guidance for Novice Marketing Instructors, special session presentation, Marketing Management Association Fall Educator's Conference, Pittsburgh, PA.

Craciun, G., Zhang, J. Q. & Shin, D. (2009). Promoting Safety versus Preventing Aggressiveness: A Comparison Between Gain and Loss Framed Messages in Safe Driving Campaigns, competitive paper, Marketing and Public Policy, Washington D.C.

Craciun, G., Zhang, J. Q. & Shin, D. (2009). The Impact of Regulatory Focus on Aggressive Driving Among Young Adults, competitive paper, Academy of Marketing Science, Baltimore, MD.

Craciun, G. & Madden, T. (2002). A New Look at How Attitude Toward the Ad Influences Brand Attitudes and Purchase Intentions, competitive paper, American Marketing Association Summer Academic Conference, San Francisco, CA

Grants

Research: 2019: Craciun, G. 2019 SOBA Summer Research Grant, Principal Investigator, Palumbo-Donahue School of Business, Duquesne University. How a maximizing mindset influences online consumer decisions to disclose private information on social media platforms.
Methodology: web-based experiments
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Research: 2018: Craciun, G. SOBA Research Fund, Principal Investigator. Research focuses on understanding determinant of individual consumers' privacy concerns and privacy behaviors. Article was accepted at Computers in Human Behavior.
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Research: 2017: Craciun, G. 2017 SOBA Summer Research Grant, Principal Investigator. Research focuses on the effect of reviewer gender and emotion on perceived review helpfulness. Methodology: experiments.
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Research: 2017: Craciun, G. & Menk, K. B., SOBA Research Fund, Co-Investigator. Research focuses on understanding factors that influence consumers' decision to use a paid tax preparer.