Audrey Guskey, Ph.D.
Audrey Guskey , Ph.D.
Associate Professor of Marketing
Palumbo Donahue School of Business
Contact Information
805 Rockwell Hall
Pittsburgh, PA, 15282
Phone: 412.396.5842 Fax: 412.396.4764
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Dr. Audrey Guskey joined Duquesne University in 1987. Dr. Guskey is responsible for teaching Consumer Behavior, Services Marketing, Strategic Marketing, and Introduction to Marketing. She has received numerous teaching awards from the School of Business and the University.

Dr. Audrey Guskey is considered to be one of the nation's top consumer experts. She has appeared in over 3,000 TV, radio, newspaper, and magazine interviews discussing consumer trends including CNN, MSNBC, the CBS Morning Show, the Fox News Channel, Fox's Morning Show with Mike & Juliet, the Montel Williams Show, the All News Channel, CBS Radio, ABC Radio, Standard News Radio, Westwood One Radio with David Brenner, Associated Press Radio's Consumer Watch, National Public Radio, the Wall Street Journal, Fortune, Newsweek, Time, US News & World Report, USA Today, and The New York Times.

Dr. Guskey has been a frequent contributor to all of the local television, radio, and print media. She has hosted a weekly segment Consumer Tuesdays on KDKA-TV's CW Morning News and has a monthly segment on KDKA-TV's Pittsburgh Today Live. She has had a regular column in the Pittsburgh Business Times, Service Rules, which provides advice to readers on how to provide better service to their customers. She also had a regular radio consumer segment on KDKA radio.

Dr. Guskey appeared regularly as the consumer expert on the Fox News Channel's Morning Show with Mike and Juliet in 2007 through 2008. Dr. Guskey was seen several times daily in Pittsburgh in 2006 on Comcast's FYI and 24/7 on Comcast's On Demand with Consumer Sense, a two-minute consumer vignette which helped viewers receive better service as they maneuver through the marketplace. As the creator and host of another consumer segment, At Your Service Dr. Guskey provided advice and tips to consumers on this daily series which aired on Pittsburgh's PCNC's News in 2003 to 2004. From 1996 to 1997, she appeared weekly on HomeLife as the creator and host of Consumer Sense, an informative, entertaining consumer segment produced by the Southern Baptist national cable station. She also appeared regularly as the consumer expert on the national All News Channel's Life Reports, as well as appeared weekly on Pittsburgh's KDKA-TV Live at Five news from 1994 to 1995.

Audrey Guskey has been a consultant for such clients as the Pittsburgh Steelers, McDonald's, Iron City Beer, Fed Ex Ground, the Pittsburgh Pirates, Kodak Corporation, General Motors, KDKA-TV, United Way, Ramada Inn, Highmark Blue Cross/Blue Shield, Westinghouse, Bayer, Calgon, Duquesne Light, Pittsburgh Downtown Partnership, Catholic Charities, and Mercy Health System.

Dr. Guskey is an active member of the American Marketing Association serving on the Board of Directors and sponsoring the Duquesne chapter for many years. She was recognized by the AMA, Pittsburgh Chapter for 27 years of service in 2010.  In 2007, Dr. Guskey was recognized as the first recipient of the Distinguished Marketing Educator of the Year by the Pittsburgh chapter of the AMA and inducted into The Marketing Hall of Fame along with the inventor of the Big Mac and H. J. Heinz Corporation. 

Dr. Guskey received her Ph.D. in marketing/consumer behavior from the University of Pittsburgh in 1990. She also earned an MBA from the University of Pittsburgh.