A A Email Print Share

Course Descriptions

Fall 2019

ENTR 301—New Venture Enterprise: 3 credits

This is the first of a full year sequence of 2 semester-long 3-credit courses. The course is available only to entrepreneurship majors and is typically taken in the fall of sophomore year but can be taken at other times by arrangement. In the course, students will pitch ideas and select concepts for new real "micro-ventures," with faculty guidance at the beginning of the first semester, form teams, receive an "investment" of $5,000, start the business via an introductory sequence of new venture learning modules and deliverables, operate the businesses through the year, periodically report progress, and then liquidate the businesses at the end of second semester. The instructor(s) will provide lectures (in class and recorded) and seminars in specific management discipline knowledge and models. Mentors from the business community Small Business Development Center staff will be assigned to coach teams.


ENTR 302—New Venture Enterprise II: 3 credits

This is the continuation of ENTR201. The course is available only to entrepreneurship majors and is typically taken in the spring of sophomore year but can be taken at other times by arrangement. Teams will continue to operate the businesses and report progress to an advisory board. Course experiential and knowledge content will focus on management topics and issues associated with continuing operation, harvesting, exiting, improving, and liquidating businesses.


ENTR 375—Entrepreneurship: 3 credits

An introductory course that provides an understanding of terminology and key concepts and requires students to create a business plan. The course utilizes entrepreneurs who have started businesses. This course is required for students prior to enrolling in other Entrepreneurship courses.


ENTR 376—Entrepreneurship Fundamentals: 3 credits

This course will build upon the experience and learnings from the new venture experience course by focusing on larger more complex venture opportunities and increasing the depth of exploration in each management discipline. The standards of performance and expectations and the depth of understanding and application of contemporary entrepreneurial thinking, strategies, and tools will be greater. The course will have two parallel tracks: 1) Students will read about, discuss, explore, and apply additional important contemporary entrepreneurial concepts and mindsets in articles, cases, and books. Students will also be required to engage in the startup, business, and investment communities and continue building their professional network. Experienced entrepreneurs and executives will lead discussions and highlight their experience in class or during visits outside the classroom. 2) Students will identify, evaluate, and develop larger and more complex new venture concepts with instructor guidance. Ventures may be commercial, standalone or within larger organizations, or social enterprises.


ENTR 480—Financing/Valuing/Exiting Business: 3 credits

Students will learn techniques for valuing firms, estimating required financing, obtaining financing and designing and evaluating exit strategies. Emphasis is placed on both analysis and the communication of the results of this analysis to both technical and non-technical audiences.


ENTR 481—Guerilla Marketing: 3 credits

The primary purpose of this course is to address the marketing challenges that small and medium-sized enterprises face with commercializing a product or service. It focuses on marketing fundamentals, market research, product development, market planning and sales execution. This course is intended for students who expect to utilize marketing techniques in an entrepreneurial environment.


ENTR 481W—Guerilla Marketing: 3 credits

The primary purpose of this course is to address the marketing challenges that small and medium-sized enterprises face with commercializing a product or service. It focuses on marketing fundamentals, market research, product development, market planning and sales execution. This course is intended for students who expect to utilize marketing techniques in an entrepreneurial environment.


ENTR 485—Entrepreneurship Capstone: 3 credits

The course is available only to seniors who have taken all other requisite entrepreneurship major courses. Selected required entrepreneurship major course may be taken concurrently by arrangement. The centerpiece of the course will be multidisciplinary group projects requiring integration across multiple management disciplines. Projects will be real ventures developed from larger area business new ventures opportunities, SBDC client needs, startup firms business concepts, investors, social foundations or organizations, or student concepts. Students will apply and integrate the new venture framework, mindsets, strategies, concepts, tools, and knowledge from previous courses. Within a real new venture environment, students will deliver results and products throughout the course and present business plans or presentations to regional investor, entrepreneur, or corporate executive audiences.


ENTR 494—Small Business Coaching: 3 credits

The Small Business Development Center (SBDC) is incorporated into the program. This course is the capstone experience for the Entrepreneurship concentration. Students have an opportunity to complete one of the following activities: write a business plan for an existing company, work on a project for a small business other than a business plan, or write their own business plan for a venture they would like to start.