Major in Corporate Communication

Corporate Communication

Corporate Communication is a management communication discipline that fosters effective, responsible, and sustainable organizations and institutions. Students can develop competencies in public relations, marketing communication, event planning, employee and community relations, communication management, and conflict negotiation. Corporate Communication majors pursue careers in non-profit and for-profit organizations that require strategic communication leadership to connect these organizations to their internal and external publics.

Enhanced major: Students may take up to 15 additional credits for an enhanced major. An enhanced major allows students to supplement the 30-credit major with additional coursework and internships. This option requires consultation with the Undergraduate Directors.

Major Requirements

  • COMM 301W History of Communication
  • COMM 494W Communication Ethics

Elective Core I

  • COMM 204 Professional Communication in IMC

Elective Core II

Select two:

  • COMM 206 Communication in the Marketplace
  • COMM 201 Human Communication in a Technological Age
  • COMM 407 Intercultural Communication

Major Electives

Students select five (5) electives in consultation with advisors, including, but not limited to:

  • COMM 456W Organizational Communication
  • COMM 427 Communication Management
  • COMM 350 Communication & Community Relations
  • COMM 463 Strategic Corporate Communication
  • COMM 430 IMC Strategies I: PR
  • COMM 387 Event Planning: Comm. Architecture
  • COMM 445 Non-Profit Development & Philanthropy Communication
  • COMM 342 Environmental Communication
  • COMM 432 IMC: Brand, Identity, Reputation