Sports Information and Media

This Duquesne Media undergraduate program is a 42-credit major (or an 18-credit minor) that prepares students for careers in sports media and/or public relations, including the sportswriting, sportscasting and job-rich "sports information" fields, among others. This is an ideal program for a university with NCAA Division I programs inside a major league sports city.

NOTE: The required internship discussed in the video is now just a recommended elective.

"Sports information" is the term most commonly used to refer to public relations work done on behalf of college athletics departments nationwide. At the professional-sports level, the term is also known as "content," "media relations," "communications" and/or "public affairs," among other names. Students in this program would be prepared to work under those titles, as well.

(videos produced by Media students)

The following courses are required to satisfy the major:

Departmental Core Courses (three credits each; 12 credits total)

  • MDIA 140 - Media Literacy
  • MDIA 260 - Media Design
  • MDIA 465W - Media Ethics
  • MDIA 473 - Media Law and Regulation

Required for Major (three credits each, except where noted; 21 credits total)

  • JOUR 177 - Language for Journalists (0 credits; concurrent with JOUR 200W)
  • JOUR 200W - Multiplatform Newsroom I (concurrent with JOUR 177)
  • ADPR 243 - Public Relations in Strategic Media
  • JOUR/SPTS 380 - Sports Reporting I: Sportscasting
  • JOUR/SPTS 381W - Sports Reporting II: Sportswriting
  • SPTS 434 - Media and Sports
  • SPTS 436 - Sports Media Practices
  • ADPR 303W - Social Media and Digital Marketing

Plus, a minimum of nine elective credits (or three three-credit courses), which must be chosen in consultation with assigned department mentor; some recommended three-credit electives:

  • MDIA/SPTS 452 - Internship with Duquesne Athletics' sports information/media relations office
  • DMA 402 - Visual Design & Layout
  • DMA 333 - Photography I
  • DMA 405 - Graphic Design Process
  • JOUR 300W - Multiplatform Newsroom II
  • JOUR 469W - Magazine Journalism
  • JOUR 341 - Video News Gathering and Field Production
  • ADPR 418W - Public Relations Campaigns
  • MKTG 271 - Introduction to Marketing
  • SPMK 376 - Sports Marketing & Promotion
  • SPMK 377 - Sports Management
  • HIST 202 - History of Sport

Minoring in Sports Information and Media (cannot be done by Journalism or Public Relations/Advertising majors) — Also note that, within the Duquesne Media department, only Digital Media Arts majors can minor in Sports Information and Media, and Sports Information and Media majors can minor within the Media department only in Digital Media Arts. No double-major or major-minor combinations are permitted between Sports Information and Media and Multiplatform Journalism or Strategic Public Relations and Advertising.