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Corporate Communication

Corporate Communication addresses organizational communication strategies in preparation for ethical decision-making and leadership in business contexts.

Corporate Communication at Duquesne considers

  •  theories of conflict and crisis management
  • strategies for corporate and community relations
  • small group and team management
  • sensitivity to gender and cultural issues in the marketplace

Career Fields

Corporate Communications

  • Communications departments in large companies
  • Media Relations in corporation or utility
  • Marketing and consulting companies
  • Web site marketing and writing (e.g., online news and blogs)
  • Internal print media for corporations (e.g., employee newsletters, policies)
  • Research and writing for government publications (Federal and state agencies)
  • Trade, technical and professional journals and newsletters

Strategies: Develop excellent communication and negotiation skills; build confidence and assertiveness; cultivate high energy and motivation; seek multiple internships in a variety of settings/functions to explore field; join and take leadership roles in student organizations; pursue a minor in Graphic Design; consider a Certificate in Business; develop your portfolio; join and take leadership in student professional organizations such as Duquesne Advertising Club and PRSSA; get experience as a volunteer or intern writing for internet blogs ; take a course in Technical Writing; learn to manage multiple priorities and deadlines.

Non-Profit Development and Communications

  • Development director for charity or foundation
  • Alumni fund-raising for a university
  • Event planning for non-profit fundraising
  • Internet and social media marketing
  • Writer or editor of newsletter and/or magazine (e.g., Pitt magazine for alumni)
  • Graphic and web design
  • Social media development (e.g., Facebook, Twitter) for outreach and fundraising
  • Grant-writing and foundation relations

Strategies: Do multiple internships to explore various settings and functions; attend the annual spring Duquesne-sponsored .Org: Non-profit Career Fair; gain experience marketing and fundraising for campus organizations and as a volunteer fundraiser; intern with a marketing and/or event planning firm; develop a strong portfolio of writing, graphics and ideas; take courses and gain experience in writing for the Internet; volunteer to develop materials for community and non-profit organizations; work with college magazines, radio and TV; learn to sell your ideas and take feedback and criticism; take a technical writing course.

Public and Community Relations

  • Copywriter of press releases and statements in public relations firm
  • Risk and crisis communication for a company or organization
  • Media director for legislative representative or political campaign
  • Consumer affairs departments of government agencies
  • Charitable event planning and promotions for large corporation
  • Press agent for sports and celebrity clients

Strategies: Intern in PR firms and ad agencies; attend the Duquesne Job and Internship Fair every semester; write copy for promotions and PR of student organizations; get involved in event planning for student groups and as a community volunteer; develop excellent communication and diplomatic skills; be willing to work under  pressure and at unscheduled times; perfect your public speaking and writing skills; be prepared to speak to “unfriendly” audiences and the press with poise and confidence; cultivate high energy and motivation; join and take leadership roles in student organizations; attend the annual fall .gov Job Fair co-sponsored by Duquesne.

Public and Consumer Affairs

  • Government agencies (federal, state, local)
  • Corporate government relations departments
  • Tourism councils and chambers of commerce
  • Community affairs for professional, sports, and charitable organizations
  • World affairs, political and non-governmental organizations such as lobbyist groups
  • Researcher for legislators or community action committees

Strategies: Intern with government agencies; participate in community action groups; volunteer in political campaigns in publicity areas; consider a minor or take coursework in Political Science or International Relations; work for election campaigns or legislators; develop strong presentation and persuasion skills; build excellent writing and communication skills in a variety of media.

Training and Development Professional

  • Director of training and development in a corporation
  • Trainer in specialty such as sales training
  • Trainer and coordinator of volunteers for non-profit or hospital
  • Liaison with vendors of training programs for corporation
  • Train-the- trainer professional
  • Train executives going overseas in culture and business in foreign countries
  • Management development and teambuilding specialist

Strategies: Intern in an HR department that has a T&D unit and/or employs trainers for their staff; polish public speaking and presentations; job shadow a training professional in a corporate environment; research training positions in government agencies; take leadership roles in student organizations; develop excellent verbal and written communications skills; seek a student membership in a professional training organization such as the American Society of Training and Development  (ASTD) local chapter.