Researching Employers

Prior to the interview it is critical that you thoroughly research the company, position, interviewer, and salary range.


“Doing your homework” with good employer research demonstrates to your interviewer:

  • Interest and enthusiasm for the job
  • Preparation for the interview
  • Knowledge of the company
  • Readiness and understanding of the transition to professional work world

The good news is that today it is easier than ever to access the information you need.  But this also means that employers expect candidates to have completed this important step and often tell us that there is “no excuse” for a candidate to be unprepared. Candidates that are unfamiliar with their prospective employer are at a disadvantage in the interview.

Research the Organization

While it is not necessary for you to memorize every detail about a company, you should know:

Company's products or services

Size of the organization

Location of headquarters & offices Vision, Mission, Values
Leadership team names & titles Major competitors
Key accomplishments & future goals Typical career paths
Recent news/developments Company press releases
Organizational culture Company history


Sources of information for employer research
Industry directories & databases Company web site
Company literature Annual reports
Professional associations Newspapers
Employees (current or former) Trade journals
Networking contacts (family, friends, etc)