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Businesses Workshops Focus on Honing Internet Strategies

The Internet isn’t just for broadcasting your funny foibles on YouTube anymore. It’s a strategic tool that can make or break a business. That’s the focus of this year’s second annual Pennsylvania Business Technology Conference, presented by Duquesne University’s Donahue Graduate School of Business and the Small Business Development Center (SBDC).

Slated for Thursday, Dec. 6, on campus, the conference aims to help small business owners and entrepreneurs grow their business through the purposeful and creative implementation of technology.

“We’ve known for years that today’s businesses need to think globally—technology enables this,” said Dr. Mary McKinney, director of the SBDC. “We live in a world that runs 24/7. Those businesses with the most up-to-date technological tools are more productive, efficient and competitive,”

The full day of sessions starts with registration at 7:45 p.m. The event begins at 8:30 a.m. and runs until 4 p.m. Events will feature sessions highlighting how blogs and podcasts can drive business, along with sessions on improving customer experience, e-marketing, network virtualization and Web design, among other topics.

The day’s events will kick off with a roundtable discussion, featuring industry panelists who will discuss emerging business technologies. Followed by a morning technology showcase, the session will continue with breakout workshops. The afternoon will also feature workshops in addition to a technology showcase, which will include demonstrations of the latest off-the-shelf and customizable business-building tools.

A luncheon keynote address, The 10 Greatest Myths of the Internet, will be delivered by John Clinton, partnership manager of Homestead Technologies. Since 1996, the California-based Homestead has helped more than 12 million businesses establish a Web presence. Clinton will cut through the myths surrounding the Web and discuss how local businesses can reach global audiences.

All attendees who register by Friday, Nov. 16, will receive a discounted rate of $130. Cost for registration after Nov. 16 is $150, and the deadline to register for the event is Thursday, Nov. 29. Meals are included. For more information, visit the conference’s Web site at www.conference.duq.edu or call 412.396.6233.

Duquesne University

Founded in 1878, Duquesne is consistently ranked among the nation's top Catholic universities for its award-winning faculty and tradition of academic excellence. Duquesne, a campus of nearly 9,500 graduate and undergraduate students, has been nationally recognized for its academic programs, community service and commitment to sustainability. Follow Duquesne University on Facebook, Twitter and Instagram.