A A Email Print Share

DU Sports Marketing Advisory Board Gains Two New Members

Two notable sports figures have accepted positions on the Duquesne University Sports Marketing Advisory Board.

National Football League analyst John Clayton, a Duquesne alumnus, writer and commentator for ESPN, and ex-Olympian and former Women’s National Basketball Association Coach of the Year Suzie McConnell-Serio, who recently became Duquesne’s women’s basketball coach, will add their expertise to that of the 16 other members already seated on the board.

The board will offer insights on curriculum changes that will meet industry needs. It also will assist faculty with fund-raising strategies and guide Duquesne students to internship and job opportunities, reinforcing the department’s philosophy that student training does not end in the classroom. With advisory board members discussing up-to-the-minute marketplace changes, Duquesne will be able to offer a dynamic curriculum that responds quickly to market demands.

“Duquesne and its sports marketing students are very fortunate to have access to the experiences of these sports icons,” said Steve Greenberg, executive-in-residence and associate director of the master’s in sports leadership program. “Through this board, we now can tap the advice of John Clayton, Suzie McConnell-Serio and other members working in all areas of sports, from retail to journalism, in major league front offices and in minor league stadiums. This will provide a broad base of expertise and knowledge that will help our students meet the needs, today and tomorrow, of the $100 billion-a-year sports industry.”

Duquesne offers an undergraduate degree in sports marketing, attracting students regionally and nationally. In 2005, it introduced the country’s first online master’s degree in sports leadership.

The advisory board, which held its organizational meeting in January, will meet three to four times a year.

Duquesne University

Founded in 1878, Duquesne is consistently ranked among the nation's top Catholic universities for its award-winning faculty and tradition of academic excellence. Duquesne, a campus of nearly 9,500 graduate and undergraduate students, has been nationally recognized for its academic programs, community service and commitment to sustainability. Follow Duquesne University on Facebook, Twitter and Instagram.