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Students Win AMA Marketing Plan Contest

Five Duquesne University students teamed up to win first place and a $500 prize in the Marketing Plan Contest of the Pittsburgh Chapter of the American Marketing Association. Team members Gina Lazaro, Greg Walker, Kaitlyn Metz, Alice Sande and Michelle Flynn competed against 17 other teams from Western Pennsylvania.

The Marketing Plan Contest provides collegiate chapter students the opportunity to apply their classroom knowledge to a real world situation, and is initiated with an education event designed to educate students about the valuable work done by nonprofit organizations, their distinct marketing needs and challenges. The student teams are then paired with nonprofit agencies to develop a marketing plan for the agency.

The members of the winning Duquesne University team were paired with and completed a comprehensive marketing plan for Pittsburgh’s Program for Female Offenders that included developing a Web site, brochures, billboards and business cards.

Duquesne University

Founded in 1878, Duquesne is consistently ranked among the nation's top Catholic universities for its award-winning faculty and tradition of academic excellence. Duquesne, a campus of nearly 9,500 graduate and undergraduate students, has been nationally recognized for its academic programs, community service and commitment to sustainability. Follow Duquesne University on Facebook, Twitter and Instagram.